Articles

Healthy relations lay the foundation for success

Opportunity India Desk Sep 29, 2017 - 3 min read

A strong and healthy franchise relation is an imperative part of every franchise system. Franchisor provides the franchisees with all the necessary help and guidance that are required during business establishment. But a franchisor alone cannot assure the success of the franchise business unless the franchisee actively participates in it, and understand the fact that ...

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Going Organic

Opportunity India Desk Sep 29, 2017 - 5 min read

With the rising demands of high quality and ethical food, few restaurant owners have introduced organic food in their menu. Organic dishes are prepared from organic ingredients that are naturally grown without the use of chemical fertilisers and pesticides. The concept is misunderstood by lot of people. They often associate organic food with boiled veggies, ...

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To be or not to be in franchising

Opportunity India Desk Sep 29, 2017 - 4 min read

Indian business market appears to be quite ripe for the big brands to expand. This can be attributed to the fact that lots of international brands have made their presence felt in Indian markets and Indian brands are also graduating to their next level to match the standards of international brands. To add to these ...

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Slow and steady wins the race

Opportunity India Desk Sep 29, 2017 - 3 min read

Every business man aims for expansion. Franchising is a platform that gives enormous opportunity to the business holder to outspread and expand their business. As Shahnaz Husain, Chairperson and MD, Shahnaz Husain Group says, “Franchising is the core of every successful business and success of Shahnaz Husain brand was possible only through franchising. In fact, ...

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Building blocks of franchise program

Opportunity India Desk Sep 29, 2017 - 3 min read

Franchising undoubtedly is a remarkable way to expand an existent business. A great deal of effort goes into building a strong franchise system. As Donald Boroian, Chairman and CEO, Francorp, US says, “Franchising a business is like giving birth to babies that need complete care to grow.” It is another way to expand and multiply ...

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Take your business to the next level

Opportunity India Desk Sep 29, 2017 - 3 min read

As the name suggests conversion franchise refers to a situation in which an already established businessman is offered the opportunity to convert his independent business into a franchised business. This model of operating business is different from traditional franchising. Therefore conversion franchisees are the established businessmen with prior experience and business acumen. Moreover in this ...

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An insight into Franchise Agreement

Opportunity India Desk Sep 29, 2017 - 3 min read

India still has no specific franchise laws, but still franchising in India has to undergo through various legal propositions which affects the franchisor-franchisee relationship. Like intellectual property, taxation, labour, property and exchange control regulations. The absence of specific franchise agreements may pose problems to the parties entering franchise accord.The franchise agreement is the basic contract ...

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Importance of marketing process in franchising

Opportunity India Desk Sep 29, 2017 - 3 min read

Marketing is a strategic tool to develop every business. A strong marketing strategy is the need of the hour, without which a business cannot run successfully in the market. A franchising business is a twofold marketing strategy, in one way it boosts the sales of the parent company and in another way it also takes ...

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Mall culture is in

Opportunity India Desk Sep 29, 2017 - 5 min read

A prime location makes a lot of difference to the brand. Having taken up a retail franchise of a brand, the next step forward for the franchisee is to look for an appropriate location. High streets or shopping malls are considered to be the best locations to have an outlet of a franchised brand.However, there ...

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Steps to secure intellectual property rights

Opportunity India Desk Sep 29, 2017 - 3 min read

The most important and valuable asset for a franchisor is his/her intellectual property rights. S/he has to ensure the protection of such assets in order to maintain and retain its originality. The value of a franchise is based on the intellectual properties which include, trade marks, copyrights, patents and other confidential business information. As Dawn ...

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