Articles

Driving in a Change

Opportunity India Desk Sep 29, 2017 - 3 min read

When the entire automotive world is moving towards the era of electricity, REVA is also planning to expand across the globe via franchise route. Chetan Maini, Deputy Chairman and CTO, REVA shares the future plans of his electronic car company. Ramanjit Kaur (RK): What inspired Reva Electric Car Company to take the franchise route? Chetan ...

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Franchising - a cakewalk for Monginis

Opportunity India Desk Sep 29, 2017 - 4 min read

Well- known for serving delicious bakery products and chocolates across the country, Monginis is a favourite destination for all the cake aficionados. Virendra Ghole, Marketing Head, India, Monginis Foods Pvt. Ltd shares Monginis success story.Pallavi Majha (PM): Tell us something about the origin, growth and success of Monginis as a brand? When, where and how ...

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Foundation for budding scholars

Opportunity India Desk Sep 29, 2017 - 3 min read

Nurturing toddlers into scholars, ABC Montessori is a leader in preschool education and a brand to reckon with, Gurmeet Singh Arora, Chairman, ABC Montessori shares the success story and future aspirations of the company.Abha Garyali (AG): Tell us something about the origin, growth and success of ‘ABC Montessori’? When and where and how did it ...

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Building Identiti

Opportunity India Desk Sep 29, 2017 - 2 min read

Manufacturing designer name plates and other personalised accessories, Identiti is based on the model of ‘Made to Order’. Briefing us about the innovative ideas and future plans of his brand, Rattan Joneja, Owner and Director, Identiti enlightens aspiring franchisees. Abha Garyali (AG): How did ‘Identiti’ come into being? Rattan Joneja (RJ): Owning a distinctive company ...

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Master of spices

Opportunity India Desk Sep 29, 2017 - 3 min read

The Franchising World (TFW): How was the concept Mirchi born? Ranjiv Kumar (RK): The name ‘Mirchi’ denotes a bold and unconservative kind of authentic Indian cuisine. It is not just another bland, ultra-conservative, traditional tandoori and mughlai food restaurant. It is a place where you can explore specialty cuisines of different regions recreated with a ...

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Social presence=Brand awareness

Opportunity India Desk Sep 29, 2017 - 4 min read

Brand awareness and customer engagement are definitely the two key priorities for the brands franchising in India and both these aspects and much more can be achieved via social media promotions. Now brands have a dedicated team to take care of the promotions and campaigns via social apps. Rohit Aggarwal, Director, Lite Bite Foods comments: ...

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How to make money out of the kitchen cabinet?

Opportunity India Desk Sep 29, 2017 - 6 min read

A modular kitchen is the amalgamation of the modern kitchen task equipments that multiplies the ambience as well as the utility of the cooking space. A modular kitchen is equipped with kitchen appliances like dishwasher, chimney, cooking range/stove, microwave oven, built-in covered baskets, washbasin and many more, designed to suit the customer's preference as per ...

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Online marketplace vs your own brand store

Opportunity India Desk Sep 29, 2017 - 4 min read

If today you go to the website of a retail brand, you will find sales, discounts and offers popping up on your screen. Discounts and freebies offered via online marketplaces like Myntra, Jabong, Snapdeal and others have led the brands to refurbish their own online stores too. Though the online marketplace generate good revenue for ...

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Why invest in a two wheeler business for faster returns?

Opportunity India Desk Sep 29, 2017 - 4 min read

Indian two-wheeler industry has grown in leaps and bound in terms of volume of production and sales. As stated by Business MapsofIndia, the market registered an overall growth rate of 9.5% between 2006- 2014. The growth in Indian automobile industry witnessed a sharp increase in the two-wheeler segment in 2014. The volume growth recorded in ...

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Why take franchise of a DOSA brand?

Opportunity India Desk Sep 29, 2017 - 4 min read

The crispy dosas and vadas now have global recognition and so, the south Indian food restaurants have prepared themselves to expand even faster. From lighting up the ambience to putting graffiti on walls to serving the most delicious and different styled Dosas and vadas, South Indian food restaurants are doing their best bit to outshine ...

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