Articles

From cricket pitch to business pitch!

Opportunity India Desk Sep 29, 2017 - 6 min read

Call it a post-retirement planning or interest in fitness that the duo of Indian cricket team skipper MS Dhoni and vice captain Virat Kohli have floated their own chain of fitness brands in India. While, Dhoni’s SportsFit has already opened several centres in different cities, Kohli has recently launched his brand-Chisel and is eying to ...

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How can you benefit from refranchising?

Opportunity India Desk Sep 29, 2017 - 5 min read

Refranchising is a process when a brand starts franchising its company owned units for boosting income. For many companies it has proved to be a source of reduced overheads, new source of income and increased performance too. But refranchising is not a cup of tea for many. We tell you a lot more on refranchising ...

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How to keep skilled workforce intact in services business

Opportunity India Desk Sep 29, 2017 - 5 min read

Irrespective of gender and age, everyone loves to be pampered and wants to look good. Well, beauty salons and spas are the one-stop- destination for all those who desire for a relaxing session of beauty treatment and rejuvenate oneself from the stressful routine of life. Not only, these salons and spas offer holistic tranquility to their ...

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Which is the most profitable retail channel? MBO, EBO or E-stores

Opportunity India Desk Sep 29, 2017 - 4 min read

Retailers have opted for many channels to showcase their brand and reach out to the target Group. It can be MBO’s, EBO’s, Retail outlets, Discount stores, Factory outlets or may be E-route. Each brand thinks differently in terms of their strategy. Siddharth Bindra, MD, BIBA says: “I think EBO’s are the best channel for distribution ...

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How can online jewellery retail overcome the real estate challenge?

Opportunity India Desk Sep 29, 2017 - 5 min read

Owing to free delivery and heavy discounting, the overall online retail market in India is estimated to rise to $6 billion in 2015, compared with $3.5 billion last year, states Gartner Inc. While, CLSA Asia Pacific Markets forecasts that the market might grow to $22 billion by 2018. The recent easing of import curbs on ...

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Rigorous workout to beat challenges in fitness business

Opportunity India Desk Sep 29, 2017 - 5 min read

The key growth propellers which are encouraging upscale and organised gym chains to cement their countrywide presence are the sedentary and stressful lifestyles, increase in eating out market, growing health problems and the rising per capita income of Indians.Today, majority of consumers are keen about paying extra bucks so as to remain all hale and ...

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â€˜Take homeâ€™ strategy triggers sale for ice cream brands

Opportunity India Desk Sep 29, 2017 - 4 min read

India is the most rapid growing ice cream market globally, with ice cream treats fast becoming a part of Indian culture. Indian consumers are turning regular at ice cream parlours. Even Amul – the biggest player in India’s ice cream market extended their take-home range to include fun flavours such as Chocolate Passion, Fruit 'n ...

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What formula to apply for idea funding?

Opportunity India Desk Sep 29, 2017 - 2 min read

“Fund, fund & fund. From where & how do I fund the money to start my business?” A question that strikes all startups in today’s world. All startups must understand that, nobody is waiting to fund money to you just because you have a new and exciting business idea. “Irrespective of the capital needed and product ...

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Cool trends in ice cream franchising

Opportunity India Desk Sep 29, 2017 - 4 min read

Premiumisation was one of the key trends in the ice cream sector in 2014 and is still continued. Due to increased annual disposable incomes, consumers in growing numbers are today willing to pay a premium in order to experience and enjoy premium ice creams. As a result of this, almost all leading players are in ...

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Footwear brands keen to capture the North East market

Opportunity India Desk Sep 29, 2017 - 3 min read

Be it metros, UTs, small towns or semi-urban areas; the demand for footwear transcends all boundaries. As per a survey of Pricewaterhouse Coopers Private Ltd, Indian footwear industry is currently valued at US$ 5 billion. The market is currently dominated by the unorganised sector which contributes approximately 70% of the total market. However the increasing ...

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