Articles

Avoid misleading misconceptions while franchising

Opportunity India Desk Sep 29, 2017 - 5 min read

Franchise industry has observed steady growth in India during the past few years. As per the figures available, the Indian franchise industry has grown 30 to 35 per cent approximately. However, it has still not reached to the mass level. The most significant factor responsible for this restricted growth of franchise industry is the widespread ...

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Bagging franchise profits

Opportunity India Desk Sep 29, 2017 - 5 min read

Handbags and luggage industry have moved from being a necessity to a fashion statement. The organised market captures a share of 40 per cent and of this share, fashion bags have a standing of Rs 800 crore while the luggage market (Both hard and soft) is pegged at Rs 10 billion. Women’s handbags dominate the ...

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Low cost franchise endeavor

Opportunity India Desk Sep 29, 2017 - 4 min read

Low cost franchise businesses are gaining great success and growth with each passing day. Factors like less investment, high returns, and easy to manage are contributing to a large extent in the popularity of the low cost franchise businesses. Besides this the increasing desire among youth for owning a business has led to the franchise ...

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Factory outlets generating twin profits

Opportunity India Desk Sep 29, 2017 - 4 min read

The old merchandise in retail stores gives way to new merchandise at the end of every season. Offloading the out-dated goods from retail stores, making an inroad for new merchandise, retailers are increasingly opting for factory outlets. Franchising these factory outlets is however, serving the two way purpose of these retailers: one the old merchandise ...

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Design the logo right

Opportunity India Desk Sep 29, 2017 - 5 min read

The design of a logo, quality of the brochure, and marketing strategies speak volumes about the business. Branding is a one-time exercise, because an entrepreneur can not change the design of his logo every now and then. A logo is a symbol that aptly defines the business. It acts as a mirror that reflects the ...

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Freeze profits with cool prospects

Opportunity India Desk Sep 29, 2017 - 7 min read

Ice creams are for everyone, irrespective of age, sex, gender, or class. Ice creams, however have gained a fresh appeal with lot of national and international brands having taken the organised route of franchising. Earlier, the variety in the category was limited only to fewer flavours however, today the situation is like you name it ...

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Entertaining franchise benefits

Opportunity India Desk Sep 29, 2017 - 5 min read

The concept of online games and gaming cafés came into existence with the evolution of computers and internet. With the availability of improved internet connectivity, and its accessibility across the nation gave the entrepreneurs the idea of starting mass gaming websites and came up with the concept of ‘Gameplexes’. Gameplexes enabled them to reach to the ...

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SEO: innovative means of franchise marketing

Opportunity India Desk Sep 29, 2017 - 5 min read

Every franchising company adopts a number of marketing strategies to create brand awareness and generate sales. But internet marketing and SEO strategies are much more efficient and cost effective. Though SEO strategies may not be applicable in every website but it is a great source to generate return over investment. According to Sonali Chowdhry, Director-Marketing, ...

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Boost Profits With Booster Juice

Opportunity India Desk Sep 29, 2017 - 6 min read

The Booster Juice is a huge success in US and other foreign markets. Even in India, it is successfully catering to the increasing demand of the Indian customers. India, accounts for approximately 10 per cent of the total beverage consumption. The Indian non-alcoholic beverage market which comprises of hot drinks, carbonates, non-carbonates is estimated to ...

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Home Furnishing: Lighting Up Businesses, Homes

Opportunity India Desk Sep 29, 2017 - 4 min read

In Diwali, Indian customers loosen their purse strings to grab the best offers from retailers across. It is during this time, when home furnishing segment gains maximum footfalls. Consumers splurge in buying various things like sofa covers, cushions, curtains, bed-sheets etc to adorn their houses. Looking at the market potential, organised players have entered the ...

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