Articles

E-Newsletters Facilitating Franchise Gains

Opportunity India Desk Sep 29, 2017 - 5 min read

E newsletters are emerging as a popular and appealing online marketing tool for franchise businesses. Franchisors run their franchise businesses through their franchisees. On one hand, it is through e-newsletters, franchisors are targeting the nation as a whole where as franchisees on the other hand are representing the local areas. Both have wide data ...

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Trademarks Defines Franchise Success

Opportunity India Desk Sep 29, 2017 - 5 min read

The rising brand awareness and the exuberant lifestyle of the masses have provided in-roads to the well established companies to take the franchise business route to expand the business. It is the brand name that determines the future of a franchising business and its success because today people prefer to buy branded products with ...

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Franchisor: Makes or Breaks a Franchise

Opportunity India Desk Sep 29, 2017 - 4 min read

It is inevitable to have a set of beliefs for performing a particular task in a certain manner. These thoughts make our actions as well as predict our success or failure in the task. A similar pattern follows in franchising where a franchisor makes his franchise business run according to his set of thoughts. ...

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Big Brands Make Beeline For Franchising

Opportunity India Desk Sep 29, 2017 - 5 min read

Franchising is emerging as a most preferred model for business expansion as almost every business irrespective of their nature and sphere is opting for it. The most recent example to support this is Dabur India taking-up the franchise route to expand its retail venture for its H&B Stores across northern India. In spite of ...

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Home Care: A Franchise Delight

Opportunity India Desk Sep 29, 2017 - 5 min read

Franchising encompasses huge business opportunities for new and upcoming concepts within its wide arena. Taking this into view, many new and experienced companies are coming up with unique and lucrative offers in franchise business. A new addition to its increasing bandwagon is the home care sector which includes various essential home chores and maintenance ...

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Shape-Up The Fitness Biz

Opportunity India Desk Sep 29, 2017 - 5 min read

India backed by strong economy and high consumerism is witnessing a steady rise of fitness centres. Fitness industry is emerging as a promising business opportunity with entrepreneurs mulling the franchise business route to open fitness centres across different geographic locations. In fitness franchising, there are some challenges attached to it. Through franchising, it is ...

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Wall Papers Adding Colour To Franchising

Opportunity India Desk Sep 29, 2017 - 4 min read

With increasing popularity of franchising lot of new and unique business concepts are taking franchise business route for expansion. Wall paper is one such franchise concept that has recently, entered the franchise arena opening new avenues for young entrepreneurs. Wallpaper is a product of 21st century available in numerous styles, designs, colours, and ...

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Franchisors Cashing In On Festive Fervours

Opportunity India Desk Sep 29, 2017 - 5 min read

Karva Chauth is celebrated with great fervour in India where in women fast from sunrise to moonrise for the safety and longevity of their husbands. Retailers and franchisors dealing in women centric products and services across the country plan their marketing strategies well in advance to lure maximum consumers and grab the biggest share of ...

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Making The Most Of Corporate Gifting

Opportunity India Desk Sep 29, 2017 - 4 min read

With the onset of festivities, most of the businesses dealing in gift items gear up with innovative products for its wide range of customers. Among gift items, corporate gifts are making its way to every gift store today. It is during this festive season, when the demand of corporate gifts soars high, and in order ...

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Multiple ways to multiply profits

Opportunity India Desk Sep 29, 2017 - 4 min read

Fanning entrepreneurial spirit among prospective investors, franchising has been at the forefront as the ideal business model to expand and grow. After reaching the break-even period in the first franchise business, franchisees can find further growth in multi-unit and multi-conceptual franchising. But there are some issues to keep under consideration. Growth strategy: Franchisees should ...

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