Articles
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Opportunity India Desk Sep 29, 2017 - 5 min readThe victory of Chennai Super Kings marked the ending of IPL’s third edition. IPL an initiative of BCCI, inaugurated in 2008 when BCCI auctioned the franchise rights to eight franchise teams for ten years to the highest bidders. IPL generated a total amount of $724 million to BCCI from bidding. Bidding has served as the ...
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Opportunity India Desk Sep 29, 2017 - 5 min readIndia is witnessing a remarkable growth of organised ethnic wear brands. India’s fashion heritage is known for its rich tradition. No doubt, Indians have acknowledged western wear and made it a part of their daily wear, but still Indians especially women prefer to adorn rich conventional wears for special occasions like weddings and festivals. This ...
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Opportunity India Desk Sep 29, 2017 - 6 min readIncreased materialism and ambitiousness is influencing people to fulfill their dreams and desires even if they can not afford to buy certain things. One tried-and-true method is to take things on rent instead of buying. Besides showing off, certain things are actually required for some period of time and after their need is over, these ...
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Opportunity India Desk Sep 29, 2017 - 9 min readPromotion of a brand via marketing and advertising plays a significant role in success of any business. Similar is the case with franchising. However in franchising franchise development and consumer marketing are responsible for the promotion. Coordination between both can generate better results. Read on to know moreFranchise development and consumer marketing are the two ...
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Opportunity India Desk Sep 29, 2017 - 8 min readFranchising business will grow by an estimated 25-30 per cent in 2012 as a sign of high optimism can be seen in both the franchisors and investors alike. To cross check the confidence of the industry stakeholders, brands and investors in franchising, a survey was conducted by Francorp India. The study revealed that 2012 is ...
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Opportunity India Desk Sep 29, 2017 - 11 min readBespoke services are slowly and steadily creating a buzz in the business world. Going into details, we can see that this already exists in the business world but is not significant. On a recent visit to a Tanishq, I liked a piece of jewellery but there were a few aspects of it that did not ...
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Opportunity India Desk Sep 29, 2017 - 9 min readWith increasing trend among Indians of having one or two kids, parents today make every possible effort to provide the best to their kids. Cashing on this latest trend is the entrepreneurial world that deals in child care products. Johnsons & Johnsons used to be the only renowned brand during earlier times. Though it continues ...
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Opportunity India Desk Sep 29, 2017 - 4 min readFranchise industry has something for everyone during the coming year 2012. The materialisation of various new and unique concepts in franchising during 2011 and Indian Government’s latest proposal for the opening of FDI with 51 per cent in multiple brand and 100 per cent in single brand, the future appears to be quite bright for ...
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Opportunity India Desk Sep 29, 2017 - 3 min readFestive time is a time for merriment for retailers and franchisees too as they can deck up their stores and rake in more riches to go up on the profit meter. Festive displays do play a role in bringing in the customer to the store by the means of alluring displays. From Santa Claus to ...
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Opportunity India Desk Sep 29, 2017 - 4 min readWith people becoming more conscious about the need ‘to look and feel better’, Indian beauty industry is thriving as never before. The consciousness is not just among fairer sex in fact men are equally becoming conscious about their looks. As a result beauty salons and spas are not only flocked by fairer sex but men ...