Articles

Know how you can be a Master Franchisee in just 5 steps!

Opportunity India Desk Sep 29, 2017 - 3 min read

Many international brands have recently forayed into India via Master Franchise route. Each brand seeks different traits in a franchisee. Clarks, a UK based shoe brand that has 19 franchise stores is expecting to add another 30 franchise stores over the next two years in India. In the same way, Coffee-Bike, a German F&B brand ...

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‘Fast casual concept’ offers fine returns

Opportunity India Desk Sep 29, 2017 - 2 min read

Fast casual, which is positioned somewhere between fast food restaurants and casual dining restaurants, is the fastest growing segment in the QSR industry. The main reason is consumers are looking for food solutions on the go besides value for money and taste. Exposure to global culture, changes in the demographic profile, higher disposable income, higher ...

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Five potential winners in franchising

Opportunity India Desk Sep 29, 2017 - 2 min read

Apparel The apparel retail is one of the hottest franchise sectors in today’s time. As per Shiv, it is going to be $ 11 billion market by 2017. India's apparel market, which was worth Rs 2 07400 crore in 2012, is expected to grow at a CAGR of 9% over the next decade, say reports. ...

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How To Market Your Brand Successfully

Opportunity India Desk Sep 29, 2017 - 2 min read

Targeting the audiences A brand sells the most, when its customers relate to it more. Understanding the need, kids retail company FirstCry.com has roped in Bollywood legend Amitabh Bachchan as its brand ambassador. The campaign featuring the Big B got him on board after its internal study found FirstCry is low on awareness despite the ...

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World Franchise Congress 2015 concludes on a high note

Opportunity India Desk Sep 29, 2017 - 4 min read

The leadership convention's aim was to explore and assess the impact of current and future franchise trends on businesses, investors, financial institutions, technology, government’s entrepreneurial drive, and at large on society. While giving keynote address, Rajiv Pratap Rudy, Union Minister of State (Independent charge), Ministry of Skill Development and Entrepreneurship (Independent charge), said, “The biggest ...

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Dermal fillers and skin boosters: The new age revolution in instant beauty

Opportunity India Desk Sep 29, 2017 - 3 min read

The world is innovating! And what comes first to the mind is how science is improving every aspect of our lives. The beauty front has not stayed away from the touch of science. The quest for beauty is an age-old concept. The difference in the two eras is highlighted by the different ...

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By 2015, 85% of cigarette pack to be covered by health warning: Harsh Vardhan

Opportunity India Desk Sep 29, 2017 - 3 min read

NEW DELHI: Come April next year, 85 per cent of space on cigarette packs and other tobacco products in India will have to be covered with graphic and text warnings of health hazard, making the country top ranker in terms of display of caution on packages. After ...

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Need to break taboos related to menstrual health: Mary Kom

Opportunity India Desk Sep 29, 2017 - 4 min read

Image Source: Facebook.com/MCMaryKomofficial Supporting ‘The Taj Must Smile’ campaign, a national movement for behaviour change to accomplish maternal and child health goals in India, Olympic medallist boxer MC Mary Kom is urging Indian women to bring about behaviour change in them and educate their daughters to break the taboos related ...

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Kira Food brings first extra virgin Avocado Oil in Indian market

Opportunity India Desk Sep 29, 2017 - 3 min read

Equipped with goodness and health benefits of avocado, Kira Food Products has forayed in Indian market with first extra virgin cold pressed avocado oil named as Olivado. The product can be used for skin and hair care along with cooking purpose, boosting the nutrition value of the food. Avocado is ...

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Nitin Passi of Lotus Herbals says the brand doesn't need any funding

Opportunity India Desk Sep 29, 2017 - 1 min read

Answering the growing speculations of the market, scion of Lotus Herbals, Nitin Passi said that the brand doesn’t require any funding from the private equity players who were wooing the brand aggressively. According to a report by a leading business daily, The Economic Times, Passi said, “We won't sell out ...

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