Articles

5 International Wellness Trends which are worth Investing into in India

Opportunity India Desk Sep 29, 2017 - 5 min read

We’ve heard, seen and experienced many trends in the wellness industry. They come and go but do play a significant role in the growth of the industry. Some of the international wellness trends which have just entered the industry are playing it big because of new concepts and also the increasing demands for them in ...

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?Business Opportunities in Metropolitan Cities

Opportunity India Desk Sep 29, 2017 - 3 min read

The glamour and glitterati of the metro city, attracts people from different villages, regions with a promise to provide good education, decent job and an improved lifestyle.There are enormous opportunities in the city but one has to have the business sense if he/she wants to form a brand of his/her own, if not brand but ...

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Is Collaboration of Foreign and Indian University a dawn of the new beginning

Opportunity India Desk Sep 29, 2017 - 5 min read

It takes two to tango. When the Ministry of HRD opened the floodgatesto allow collaboration of Indian universities with foreign institutions, many universities took this opportunity to synergize their curriculum with leading institutions abroad. The carrot? Many Indian students who were looking for a global experience, but could not afford the expensive fees of study ...

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Digital test assessment imperative for a truly ‘Digital India’

Opportunity India Desk Sep 29, 2017 - 5 min read

While scepticism mares Modi Government’s vision to make all critical exams and skill assessment tests digital, there is a window of opportunity for the private sector to utilise the data for their recruitment; and help cut the costs associated with talent hunt, writes Shrutidhar Paliwal, Vice President, Aptech Ltd.The news and subsequent discussions ...

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Is Internet of Things having a positive impact on the healthcare sector

Opportunity India Desk Sep 29, 2017 - 4 min read

The Internet of Things (IoT) is making inroads into the healthcare sector. The growing interface between IoT and healthcare presents immense opportunities for improving patient experience and outcomes. Multi-sensory networks for monitoring, mapping and diagnosis can not only reduce uncertainties and future risks, but also make healthcare more affordable and patient friendly.The global Internet of ...

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Brands are all set for recreation and changes

Opportunity India Desk Sep 29, 2017 - 3 min read

Of lately, many brands have revamped themselves after entering Indian markets or going international. It calls for a lot of planning, homework and even ground exercise before recreating a brand. Even when any brand changes its Logo design it has to look into abundant aspects with regards to franchising and marketing. Few brands actually believed ...

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Animation Industry is India’s next best calling

Opportunity India Desk Sep 29, 2017 - 4 min read

It isn’t only Baahubali that has brought Indian animation into focus. They have been attracting foreign investment in large sums and engaging some of the best animators of India.A recent joint report prepared by KPMG and FICCI suggests that the animation and VFX industry in India has grown by 16.4% in 2017 since the last ...

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Points to Keep in Mind, While Naming Business

Opportunity India Desk Sep 29, 2017 - 3 min read

As Rich Riordan wrote, ‘Names have power’.Names really hold the power to make or break your product. Name of the business or the brand is like the face of the brand.The brands such as Apple or Zara, which have successfully established their values and presence across the world, were merely names, when the companies were ...

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High Intensity Interval Training workouts: What you need to know

Opportunity India Desk Sep 29, 2017 - 3 min read

Strong is the new slim and in today’s day and age, most people are going the extra nine yards to maintain their health and endurance. Health conscious people are willing to adopt new routines into their workout schedules to gain the most benefit. The new fitness fad, High-Intensity Interval Training (HIIT) workouts have indeed taken ...

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How to Make an Effective Marketing Plan for Your Brand

Opportunity India Desk Sep 29, 2017 - 3 min read

A marketing plan is a blueprint that specifies the steps to be taken by a company to maximise their reach in the market. It is crucial for any business to develop an effective marketing plan as it outlines a company’s course for success. Also, the basic premise for any marketing plan being developed for a ...

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