Articles

We are currently working on physically stocking our products in high-end stores: SkinYoga Co-founder

Opportunity India Desk Sep 29, 2017 - 5 min read

Brainchild of sister trio Radhika, Jagriti and Deepika Choudhary, SkinYoga is a natural products brand established in 2013. Aiming to tap individuals across the globe to experience purity and luxury in its minutest form, the brand aim to create products inspired from ancient times, adopted in modern lifestyle. It has been formed to create solutions ...

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Ahoy Singapore!

Opportunity India Desk Sep 29, 2017 - 5 min read

With the government loosening the FDI norms for single retail, many global brands have forayed in India to maximize the untapped potential of the Indian market. India offers the youngest consumer base aged between 15 and 64 expected to rise from almost 64 percent of its population in 2009 to 67 percent in 2020. Four ...

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How customer loyalty programmes help salon startups boost customer engagement

Opportunity India Desk Sep 29, 2017 - 2 min read

Whether your aim is to continually boost sales or to jumpstart sluggish revenue, customer loyalty programs appear to have become a staple for salon brands in Indian market. However, not all small or medium brands understand its benefits and long term effect on ensuring re-visit of their expensive consumers.To explain the same, Akhil Saraf, CEO ...

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We have plans to penetrate in 200 more stores in coming months: Spawake CEO

Opportunity India Desk Sep 29, 2017 - 3 min read

As the Skincare segment in Indian market is flooded with natural ingredients based products. Therefore, with an aim to occupy a large share of total space in premium mass segment in future, KOSÉ Corporation, one of the largest beauty and cosmetic companies of Japan, has forayed into Indian beauty space in April 2015. KOSÉ leveraged ...

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5 frequent branding mistakes to avoid during salon brand promotion

Opportunity India Desk Sep 29, 2017 - 3 min read

Every organisation needs branding in order to stand out amongst their peers. Same goes for salons which need to survive in this ever-competitive beauty industry, if their branding is done right. Branding is the implementation of those promotional activities which are done to enhance the image of a particular brand. But, here are few common ...

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How innovative startup brings lucrative changes in wellness business

Opportunity India Desk Sep 29, 2017 - 6 min read

It is an unfortunate fact that we are breathing in a chemical soup where everything including the toiletries, household products, food, water or even the air, is exposed to chemicals. Repeated exposure to such chemicals from multiple agents is contributing to a wide array of health problems, including long-term issues like allergies, poor immunity of ...

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How international brands harnessing growth in Indian beauty product market

Opportunity India Desk Sep 29, 2017 - 4 min read

India’s beauty products are broadly divided into cosmetic products and skin care products. It is estimated that over 85 per cent of the market revenue comes from the women population; however, with the inception of male grooming category, men’s product has also seen a sharp rise.Of the entire wellness industry which is poised to touch ...

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“We plan to open 75 new stores this fiscal”- Farah Malik

Opportunity India Desk Sep 29, 2017 - 3 min read

Please tell us in detail about your franchising model?Metro Shoes currently runs on a company-owned model and has recently entered into an exclusive agreement for opening CROCS EBOs. In this format we may explore the opportunity of franchising. Presently, many global brands in this sector are entering into India. What’s your take on ...

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5 ways to increase footfall in expensive aesthetics clinics

Opportunity India Desk Sep 29, 2017 - 3 min read

In a highly competitive healthcare industry, creating a credible image of a specialised healthcare centre is a very exigent task. There are number of super specialized centres available for patients and identifying the right one is equally challenging for the patients. Though, there are multiple ways to drive footfall. However, the key tool is effective ...

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We are planning to expand our geographical presence to 15 cities by 2016 end: CareOnGo founder

Opportunity India Desk Sep 29, 2017 - 5 min read

Backed with a strong background of pharmacy chain business, Yogesh Agarwal, Co-founder, CareOnGo had always seen Indian healthcare industry as highly unorganized, lacking transparency and patient trust. Thus, with an aim to bring convenience in healthcare to the user’s doorstep with end-to-end transparency and efficiency, CareOnGo was conceptualised. “We witnessed flow of counterfeit medicines floating ...

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