Articles

'80% of our fit-out stores will be franchised' Richa Kar

Opportunity India Desk Sep 29, 2017 - 3 min read

ZIvame received its first order of Rs.7000 within five hours of its launch on 25th August 2011. Invariably, it leaves no room to explain that they had just cracked the code of the ever growing $3 bn lingerie market in a way that no one had done before. Creating a major breakthrough being ...

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Buttercups.in plans to expand in Tier I Cities

Opportunity India Desk Sep 29, 2017 - 3 min read

Please share your entrepreneurial journey.In 2008, I discovered the Lingerie styling, after a bra fitting in New York. That one fitting changed the way I felt about myself and gave me the self confidence boost, I had always lacked. I came back from the holiday with a sole aim in mind - to make more ...

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Integrating Tech for a self Learning future

Opportunity India Desk Sep 29, 2017 - 3 min read

In 1980-90’s, studies and play never went together. There was a time fixed for studies after which we could go out to play. Also, various books and other reading material had to be referred to jot down appropriate content which actually consumed a lot of time. With changing times and increasing competition, parents look out ...

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“We are at continuous expansion through dealership” Vaibhav Saraf

Opportunity India Desk Sep 29, 2017 - 4 min read

Tell us about your career growth at Bridgestone?I am in-charge of sales & marketing for consumer products in Bridgestone India. The responsibilities includes not only to increase Bridgestone’s brand awareness in the Indian market, but also to boost sales in the replacement segment for passenger car tyres. Having worked in the field of marketing with ...

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How rebranding works wonders for Naturals@home, disrupting Indian salon industry

Opportunity India Desk Sep 29, 2017 - 3 min read

“A brick & mortar is incomplete without online presence. Similarly, an online venture won’t sustain for long without physical presence,” opined CK Kumaravel, Co-founder and CEO of Naturals salon chain, when asked about brand’s recent deal with Vyomo online beauty marketplace.Headquartered in Chennai, Naturals salon chain is the brainchild of Veena K, backed by hubby ...

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How to start a spa venture in ‘not-so-organised’ wellness industry

Opportunity India Desk Sep 29, 2017 - 4 min read

After the craze of food, travel and entertainment, the spa is the new love of consumers. People are willing to splurge in pampering massages and are willing to explore the most exotic spa space. Often the spa consumers look for something new and tranquil which force them to re-visit that space.Being a spa fan myself, ...

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5 steps to maintain a better customer relationship at salon

Opportunity India Desk Sep 29, 2017 - 4 min read

Maintaining a courteous relationship with every client means a lot. Especially in an industry like us – it’s importance increases manifolds. Staggering customer relationship of a salon is sure to earn praises and revenues alike. Permanent Makeup expert and Executive Director of ALPS Beauty Clinics, Gunjan Gaur has pen-down some tips backed with logics for ...

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How Boutique salons are changing ancient image of Indian beauty parlours

Opportunity India Desk Sep 29, 2017 - 4 min read

Boutiquing in salon business compliments traditional image of India’s beauty parlours and salons. It allows stylists to transform into full service fashion advisors for their clients. What's more surprising, it not only focuses on creating a high-end ambiance that offers burly services, but it equally provides chic pampering by choicest products. Often define as two ...

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Increase footfall in your salon in 3 easy steps

Opportunity India Desk Sep 29, 2017 - 3 min read

Being a business person, salon owners want to reap profit throughout the year. Be it wedding season or not, the increased footfall is their ultimate desire. However, at times things don’t go as we desire and we end up incurring not-so-good results from our venture. Thereby, as beauty industry is highly unpredictable, a salon owner ...

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We are open to sub-franchise express gyms in tier II cities: Skulpt Gym Director

Opportunity India Desk Sep 29, 2017 - 5 min read

Indian fitness industry has come a long way from being a non-existent upper middle class dominated industry that only reached a certain category of people. Over the years, the middle class with its highly disposable income and new found consciousness about health and well-being are keeping unwanted common ailments at bay. The approach to wellness ...

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