Articles

ITC Engage Unveils 'Fragrance Finder' to Personalize the Fragrance Shopping Experience

Opportunity India Desk Oct 15, 2021 - 3 min read

ITC’s Engage, one of India’s top fragrance brands, announced the launch of an AI tool, Fragrance Finder, a technology-enabled experience that aids the selection of fragrances based on the consumer’s responses provided on personality, gender identity, and occasion of usage. A potential industry disruptive initiative, the current retail landscape for fragrance shopping requires testing and trying ...

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Upcycled Food: A Food Trend to Sustain

Opportunity India Desk Oct 15, 2021 - 4 min read

With what the world faced with the pandemic and scarcity of food, restaurants and people have become conscious about not wasting food and choosing what to eat. Up cycled food doesn’t have a larger impact on the environment rather it impacts the environment on a holistic level. When people think about ...

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Why do small businesses have more chances to revive post covid?

Opportunity India Desk Oct 15, 2021 - 4 min read

Only one per cent of businesses in India are considered as big. The rest of them are small. These small businesses are very interesting sources of any economy. They do less about tax saving and give good money to the government. Also, their tendency to employ people at a larger scale (though they are small ...

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Examining the Impact of Social Forces on Healthcare

Opportunity India Desk Oct 13, 2021 - 3 min read

Multiple factors in society transform and regulate any industry. Similarly, the medical field is no exception. The health industry undergoes many changes due to the influence society has on it. There are multiple social groups or you can say social parts which force healthcare systems to change. Some changes are easily noticeable while some changes ...

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Social Commerce Growth Doubles in Southeast Asia

Opportunity India Desk Oct 13, 2021 - 2 min read

Despite Covid-19 restrictions easing somewhat in parts of Southeast Asia, the pace of growth for social commerce shows few signs of slowing. If anything, more people are spending more of their time discovering, considering, and purchasing products within the social media ecosystem. In the first half of 2021, orders and Gross Merchandise Value (GMV) jumped ...

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[Funding Alert] Transteel Raises Rs 4 crore Growth Capital Through Klub

Opportunity India Desk Oct 13, 2021 - 2 min read

Transteel, one of India's leading D2C brands for office furniture targeted at SMEs and middle-market companies, has received growth capital of Rs 4 crore from marquee investors including India’s leading revenue-based financing player, Klub. Transteel offers purposeful, premium office furniture built for start-ups, small and medium-sized business owners. Transteel launched its D2C vertical in May 2020 as ...

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NFTically Secures Additional Seed Investment

Opportunity India Desk Oct 13, 2021 - 3 min read

NFTically, global NFT marketplace creator and B2B SaaS for launching white-label NFT Stores & Marketplaces, has secured under $1 million investment in the additional seed funding round led by marquee investors in their individual capacity. The round saw participation from Nitish Mittersain (Nazara Games), Gaurav Munjal (Unacademy), Sujeet Kumar (Udaan), Kunal Kapoor (Bollywood Actor), Surojit ...

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Niro Raises $3.5 Mn Seed Funding From Elevar Equity And Others

Opportunity India Desk Oct 13, 2021 - 3 min read

Niro, a homegrown embedded consumer lending Fintech, recently announced to have raised $3.5 million in a seed funding round led by Elevar Equity. The funding also saw participation from angel investors like Kunal Shah, Nitin Gupta, Bala Parthasarathy, the Patni Family Office, R. Ramaraj & Aseem Dhru. “At the core of large-scale transformations lies a ...

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fbb Ups The Ante This Festive Season

Opportunity India Desk Oct 13, 2021 - 2 min read

fbb, one of India’s most trusted fashion destinations, has recently showcased a new festive collection. The trendy and fashionable new range has something for everyone. Curated around traditional Indian prints and motifs, the new range brings to life the joy, grandeur, and celebration that Indian festivals are known for. Designed keeping every age group in mind, ...

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Myntra Concludes its Festive Sale Clocking Over 8 mn Orders, 52 mn Visitors

Opportunity India Desk Oct 13, 2021 - 2 min read

Myntra’s Big Fashion Festival (BFF) that concluded on October 12th witnessed 5 million customers placing 8 million orders across categories. The festive sale which was held from 3-10 October had 7,000 domestic and international brands participating in the event. The platform observed 45 percent of the demand from Tier 2 and 3 cities. About 58 ...

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