Articles

Concept of Green Marketing in India

Opportunity India Desk Oct 04, 2021 - 4 min read

Green Marketing in India We live in a world of more and more marketing. Every year we get new cars, new cereal brands, new magazines, each of which tries to convince us that they are the best among their entire competitor. Here, the problem is competition does not always work well when what we want ...

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Fossil Introduces Eco-Friendly Watches & Bags Collection

Opportunity India Desk Oct 04, 2021 - 2 min read

Sustainability has, over the years, etched itself in almost everything and most prominently, in fashion. Consumers of today have realised the importance of sustainable fashion and making the switch, aligning themselves with brands that are easy on the planet. And this does not mean sacrificing on the aesthetics and this need for classic, modish and ...

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Marico Eyes 15 pc Revenue Growth in Medium Term

Opportunity India Desk Oct 04, 2021 - 4 min read

Homegrown FMCG firm Marico is eyeing a 13-15 percent revenue growth in the medium term backed by an 8-10 percent rise in volume. The brand is planning to continue investing in brand building to support the growth initiatives. Besides, Marico would increase its reach in rural areas by expanding the stockist network by another 25 ...

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How does the upcoming festive season looks like for restaurant industry

Opportunity India Desk Oct 04, 2021 - 5 min read

This year’s festive season would be the moment of truth for the restaurant businesses in India after the dampened show last year. That’s also because due to Covid, a lot of changes have been witnessed in the f&b ecosystem like moving from brick and mortar space to asset-light cloud kitchens. Now having battled ...

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Meesho Raises $570 Mn At Near $5 Bn Valuation

Opportunity India Desk Oct 01, 2021 - 4 min read

Internet commerce platform Meesho, recently announced its latest round of funding of $570 million led by Fidelity Management & Research Company and B Capital Group. Existing investors Prosus Ventures, SoftBank Vision Fund 2, and Facebook also participated in this round. Other new investors include Footpath Ventures, Trifecta Capital, Good Capital, and others. Following the raise, ...

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Can E-Pharmacy be a New Success in India?

Opportunity India Desk Oct 01, 2021 - 5 min read

Market demand in any area is directly proportional to its population. Countries with large populations have never-ending demand for resources. Resources could be anything like foods, clothes or medicines. Talking about medicines as a resource, India has a great demand for them. As per A survey conducted by Statista, “11 per cent of the respondents ...

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WeWork Labs Invests $3 Mn In Indian Startup Ecosystem

Opportunity India Desk Oct 01, 2021 - 2 min read

WeWork India - the establishment in flexible workspaces that provides collaborative workplace solutions -recently announced to have launched its Growth Campus product in line with WeWork Labs’ to power the next generation of founders in India by unlocking opportunities and enabling innovation for early-stage startups, entrepreneurs, and enterprises. Built on WeWork’s core competency of providing ...

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Parle Agro Onboards Arjun Kapoor as the Brand Ambassador for B Fizz

Opportunity India Desk Oct 01, 2021 - 2 min read

Parle Agro has announced the launch of a 360-degree campaign for its drink B Fizz which has seen extraordinary success within a year of its launch. The brand has unveiled a new celebrity face too and has onboarded Arjun Kapoor to evoke a sense of boldness and fearlessness. The media campaign has been rolled out ...

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Still Thinking About Buying A Term Plan? Here's How To Use A Term Plan Calculator

Opportunity India Desk Oct 01, 2021 - 6 min read

Life is uncertain. When you have a steady earning and are doing well in your career, your dependents also start living a good life. So have you ever thought of the life your dependents will face if something unexpected happens to you? Most of the dependants face severe financial crises after the demise of the ...

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VRO Hospitality raises $3 million in Series A led by CreedCap Asia

Opportunity India Desk Oct 01, 2021 - 3 min read

With an aim to disrupt the culinary industry in India, Bengaluru-based hospitality chain VRO Hospitality has raised $3 million (Rs 22.5 crore) in a mix of equity and debt funding in Series A. The funding round was led by CreedCap Asia Advisors along with other undisclosed angel investors. “We ...

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