Biggies Burger: Going big on flavours and flavourful returns

• Tell us a bit about your professional / entrepreneurial journey.

 Starting with just Rs 20,000, I set out to introduce authentic grilled burgers to Indian consumers, ultimately establishing a QSR empire poised to reach the ₹100 crore milestone this financial year. Through our relentless efforts and innovative strategies, Biggies Burger has become the largest homegrown burger chain in India, having sold an astonishing 5 million burgers to date. What distinguishes our brand is our commitment to inspiring and empowering aspiring foodpreneurs across the country. By scaling Biggies Burger from a modest kiosk in Electronics City, Bengaluru, to a national phenomenon with over 130 stores across 28 cities and 14 states, we have exemplified the power of resilience and innovation.

• What prompted you to start Biggies Burger? When did you start and how has the experience been so far?

Biggies Burger was born out of a passion for bringing authentic grilled burgers to India—something that was missing in the market at the time. The idea was to introduce a premium burger experience while keeping it accessible to Indian consumers.

Starting small, the journey has been filled with challenges, learnings, and incredible growth. What began as a single kiosk has now evolved into a nationwide brand, and seeing the love and acceptance from customers across the country has been truly rewarding. More than just building a business, it has been about creating a movement that inspires and empowers aspiring foodpreneurs to chase their dreams.

• Tell us a little about Biggies Burger’s aim to raise Rs25-30 cr for expansion. What are the brand’s expansion plans for 2025?

Biggies Burger is poised to raise Rs30 crore to accelerate our marketing efforts, a vital component of our strategy as we continue our journey toward becoming a dominant force in the market. Having grown organically to a Rs 100 crore business without a focused marketing investment thus far, we now recognize the importance of investing in brand visibility and positioning on a larger scale.

Our primary goal for 2025 is to expand our presence and distribution network, establishing Biggies Burger as a key player in the industry. With this new funding, we aim to enhance brand awareness and solidify our market position through targeted marketing initiatives that will help us reach a wider audience and continue our growth trajectory.

• Where do you see the brand 5 years from now?

While we do not have a fixed five-year plan at this moment, our vision for March 2028 is to position Biggies Burger as a Rs 500 crore company. Over the next few years, we will focus on strategic growth, expanding our market presence, and investing heavily in brand building and customer engagement. Our aim is to scale operations, increase distribution, and further enhance the customer experience, all of which will contribute to achieving this ambitious milestone. With a clear focus on innovation, sustainability, and market leadership, we are confident that we can reach this target and redefine the fast-food landscape.

• How have you integrated technology for your brand’s growth and expansion?

Yes, we have integrated technology for our brand growth and expansion, here are few points on how we have worked out for our Brand.

Streamlined Operations

• POS Systems: Invest in advanced Point-of-Sale (POS) systems that offer real-time tracking of sales, inventory, and customer preferences.
• Inventory Management: We are using the advanced softwares for inventory management which helps us keep a track of our resources and optimize our operations process.

Customer Experience

• Mobile App: we are working on developing a app that will improve the customer experience by the features like online ordering, delivery tracking, loyalty programs, and exclusive discounts.

Marketing and Engagement

• Data-Driven Marketing: Use CRM systems to track customer data and run personalized campaigns via email or SMS.
• Social Media Ads: Leverage AI tools to optimize ad targeting on platforms like Instagram and Facebook.

Delivery and Logistics

• Third-Party Integration: Partner with platforms like Swiggy & Zomato while offering in-house delivery via an app while we will are working on the development of the app.
  
  

Feedback and Reviews

• Review Monitoring Tools: Implement software that tracks reviews across Google, Zomato, and other platforms to respond promptly.

Franchise Support

• Franchise Management Software: Use specialized tools to manage franchise operations, including supply chain logistics, compliance, and performance tracking.

Sustainability

• Sustainable Packaging: Use tech to identify and source eco-friendly packaging solutions.

• 3 key trends according to you in the F&B industry right now?

 Inventive Flavors:

• Consumers are increasingly seeking unique and bold flavor combinations in their meals, moving beyond traditional tastes.

• Limited-Edition Burgers
• Seasonal Specialties
• Flavor Infusions

Adaptable Global Snacks

• Global snack trends, Consumers are looking for global flavors and quick, snackable meals.
• Korean BBQ Bulgogi Burger with pickled vegetables and gochujang sauce.
• Snack-Based Combos

Emphasis on Local and Regional Flavor

• There is a rising interest in locally sourced ingredients and flavors specific to the region or culture.
• We are working on Region-Specific Burgers as per the demands of that region.

• How important is influencer marketing for F&B brands? Have you dabbled in it yet?

Influencer marketing is incredibly important for F&B brands, as it directly connects the brand with its target audience in an authentic and impactful way. The influencer marketing does the act as an interface to build credibility and promote ourselves to newer and wider audiences.

It has certainly become a cornerstone for the food and beverages (F&B) industry playing a vital role in customer engagement, awareness and increase in sales.

Influencer marketing is no longer optional for F&B brands. It’s a powerful tool to increase brand awareness, drive sales, and build a loyal customer base. The right influencer partnership can help tell your brand story authentically, making it a must-have in your marketing strategy.

• How important has been the business model of franchising in F&B industry? How do you envisage it in the future?

Franchising has been the cornerstone of Biggies Burger’s incredible journey to becoming India’s largest grilled burger chain. By empowering passionate entrepreneurs to bring our flame-grilled goodness to their local markets, we’ve been able to expand rapidly while staying true to our homegrown roots.

This model allows us to build a network of dedicated partners who share our vision, ensuring consistent quality, customer experience, and innovation. With franchising, BIGGIES BURGER has not only scaled its footprint but also created opportunities for aspiring business owners to be a part of our success story. It’s a win-win partnership that drives our mission of delivering bold flavors across the nation!

• How does Biggies Burger support its franchisees?

We here at Biggies Burger provide comprehensive 360° support to its franchise partners through a dedicated corporate team. Starting from the point of property identification and store setup, each department—Marketing, Operations, Finance, Supply and HR—works collaboratively to offer specialized assistance in their respective domains. This ensures seamless ground-level operations and equips franchisees with the resources they need to succeed at any stage of their journey.