200 new stores on the horizon: Apparel Group’s R&B Fashion

Fashion brand Rare and Basics (R&B), owned by retail conglomerate Apparel Group, is set to increase its footprint by launching 200 new stores across India as well as the Gulf Cooperation Council (GCC) region by the end of 2025, as per the company’s press release.

The brand is planning to open more outlets in metropolitan areas across Saudi Arabia, UAE, Bahrain, Qatar and India. In line with its aggressive expansion plans, the brand has already opened over 12 new stores in the first quarter of the fiscal year (FY) 2025.

“Our aggressive expansion strategy is meticulously crafted to transcend traditional retail boundaries, profoundly reshaping the fashion landscape. This expansion is a bold step towards establishing R&B Fashion as the premier fashion destination in every market we enter,” said Arun Pagarani, chief executive officer of R&B Fashion.

R&B stores retail apparel for men, women and children and non-apparel products including footwear, bags and accessories, all of which are designed in-house.

Apparel Group launched R&B in October 2012 and opened its first retail store at Muscat Grand Mall in Oman. The large-format store chain currently operates over 135 retail stores in eight countries spread across 2,000,000 area sq. ft. of retail space.

In India, the brand is present in cities such as Kozhikode, Kochi, Ahmedabad, Hyderabad, Bengaluru, Mangaluru and Mysore.