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India’s filter coffee market is projected to grow at a compound annual growth rate (CAGR) of 9.87 percent from 2024 to 2033, driven by increasing consumer demand and changing preferences. In response to this growth, Adhira and Appa Coffee is expanding its presence with plans to open 400 stores across India, starting with its first outlet in Kochi.
The brand aims to combine traditional coffee-making methods with modern brewing techniques, offering consumers a blend of heritage and innovation. Filter coffee, ranked second globally for its distinct flavor by TasteAtlas, has remained a popular choice across generations. As urbanization and disposable incomes rise, Adhira and Appa Coffee is positioning itself to serve a wide consumer base, including Gen Z, Millennials, and families. “Our goal is to transform the way India experiences filter coffee by offering an environment that respects tradition while embracing contemporary innovation. We are committed to delivering an unparalleled coffee experience that resonates with today’s coffee enthusiasts and introduces new generations to the richness of our heritage,” said Hari Haran, CEO of Adhira and Appa.
With its planned expansion, Adhira and Appa Coffee is looking to strengthen its presence in India’s evolving coffee retail market, catering to the increasing demand for premium filter coffee experiences.
Source: Restaurant India
