Amazon's quick commerce service ‘Tez’ all set for a late December launch

Amazon India is planning to launch its quick commerce service, reportedly code-named Tez, as early as late December or early next year, reported news agency Reuters. According to sources cited in the report, this move will mark Amazon's entry into the fast-growing quick commerce space in India, where competitors like Blinkit, Zepto, and Swiggy Instamart currently dominate.

The quick commerce sector, which deals with ultra-fast delivery of groceries and daily essentials, is projected to reach a market size of nearly $7 billion by 2024. Sources mentioned in the report suggest that Amazon initially planned to roll out Tez in the first quarter of 2025 but has now accelerated its timeline. The launch date could be finalised during the company’s December review meeting, just ahead of its annual Smbhav event.

The service will likely start with groceries and everyday essentials, following a model similar to its rivals. Amazon is working on setting up dark stores, managing stock-keeping units (SKUs), and building the logistics infrastructure needed for quick deliveries. The company has also started hiring staff for this project. According to a job post from Amazon’s India grocery and essentials team, the initiative is being described as a "ground-up project in an upcoming and fast-growing ecommerce space." However, the final name for the service is yet to be decided.

(Source: Reuters)