203
/ 2
Min Read
ASICS has launched its largest flagship store in India at Connaught Place, New Delhi, advancing its brick-and-mortar strategy in a high-traffic retail district. The store spans 2,800 sq ft of carpet area and brings together Performance Running, Core Performance Sport, SportStyle, and Apparel under one format. The layout includes category zones and wall displays intended to streamline navigation and product discovery.
ASICS India is building on domestic growth with plans to scale its network to 200 stores by the end of 2026. The company also expects to open its first company-owned outlet later this year. Alongside performance offerings, the brand is broadening its lifestyle positioning through the SportStyle collection to address demand in athleisure and casual wear.
The store includes a custom-designed graffiti wall that connects ASICS’ “Sound Mind, Sound Body” philosophy with Delhi’s cultural themes. The installation is positioned as a local touchpoint for brand storytelling and customer engagement.
The flagship is designed to serve a broad customer base, from elite runners and fitness-focused consumers to shoppers seeking SportStyle and athleisure. The assortment covers performance footwear and apparel alongside evolving lifestyle lines, allowing the brand to capture multiple use cases within one destination store.
For retail stakeholders, the opening highlights continued investment in experience-led formats, category zoning, and full-line assortments in prime urban locations. The expansion roadmap to 200 stores by 2026, combined with a company-owned outlet launch, indicates a hybrid approach to scale, control of brand experience, and deeper market penetration across performance and lifestyle segments.
