European retail giant has big expansion plans for India in FY25. In an exclusive interview to Franchise India, AstorMueller’s COO, Sandip Baksi, who is managing the Indian subcontinent divulged the company’s vision for India in the current fiscal.
“We are estimating the doubling of Bugatti brand stores in this fiscal, reaching out to over 70+ doors through Shop-in-Shops and growing our online sales by over 50%.We are planning to reach the Top 20 cities across India, with a multi-channel effort, through both online & offline channels”, said Sandip Baksi.
AstorMueller Group is a multi-brand retailer with brands like Bugatti, TT.BAGATT, nu:beat, and Salamander which combined sell nearly 7 million pairs of shoes annually in over 40 countries.
Bugatti and TT.BAGATT have already been introduced in India last year and are currently available offline across the top 20 cities in the country through brand stores and prominent Multi Brand Retailers and are available online too across all luxury brand destinations.
“In SS-24, we have also launched our first lifestyle brand ‘nu:beat’, with Sneakers designed by musicians for musicians. This is an India–First launch, which underscores the importance of this market for the group. We also have plans of introducing our brand Salamander in the near future”, says Baksi.