Auréa expands portfolio, completes acquisition of The Body Shop

Auréa has announced the completion of its acquisition of The Body Shop, a pioneering brand in ethical beauty. Auréa is the growth capital firm co-founded by Mike Jatania and Paul Raphaël.

This acquisition is Auréa’s largest transaction to date, marking a significant milestone for the firm. The Body Shop, established in 1976, has long been recognized for its innovation in ethical beauty, offering high-quality skincare, body care, haircare, and makeup products made from natural, fairly traded ingredients sourced globally. 

Auréa’s leadership team, including Mike Jatania as Executive Chairman and Charles Denton as CEO, will focus on restoring the brand’s global leadership in ethical beauty while honoring its heritage and values. Both leaders bring extensive experience in transforming heritage brands into sustainable, growing businesses.

Mike Jatania commented, “With The Body Shop, we have acquired a truly iconic brand with highly engaged consumers in over 70 markets around the world. We plan to focus relentlessly on exceeding their expectations by investing in product innovation and seamless experiences across all channels while paying homage to the brand’s ethical and activist positioning.”

Charles Denton, CEO of The Body Shop added, “I am truly excited to lead this brand, which I have admired for many years. Revitalizing the business will require bold action and a consumer-centric, commercially agile mindset. We believe there’s a sustainable future ahead and, with the management team, aim to restore The Body Shop’s unique, values-driven, independent spirit.”

The acquisition is also seen as a positive development for The Body Shop India, where the brand enjoys a strong presence. When contacted upon the news of the global acquisition, Shriti Malhotra, Group CEO of Quest Retail – The Body Shop India, said, “The Body Shop India welcomes this exciting news. With new ownership at the helm, we are looking forward to tremendous brand energization and accelerated growth. The Body Shop India is deeply connected to Indian customers through its strong omnichannel presence with 200+ stores and online presence in 1500+ cities through a strong e-commerce and Quick-commerce network. With immense opportunities ahead of us, we are excited to work with the new owner.”

This acquisition is set to bolster The Body Shop’s global retail footprint, including significant growth in the India market, which continues to play a pivotal role in the brand’s expansion.