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Popees Baby Care, leading baby care products retailer, has further strengthened its presence in Kerala with the opening of new store in Thannimoottil Buildings in Ranni, Pazhavangadi. The launch marks the 84th Popees store in the country, following a successful string of recent openings across the state.
Shaju Thomas, Chairman & MD, Popees Group, said, “We are delighted to expand our footprint in Kerala, signaling growing baby and childcare demand in the region. We have seen how the discerning consumer has matured and demands a quality product. To cater to this, we are committed to delivering much-needed growth by expanding our presence in the ever-growing baby care market. In alignment with our brand’s plans, we are on track to solidify our position as one of the largest national brands in the baby and childcare sector.”
The company has ambitious plans to open 42 stores during FY26, which will bring the total store count to 118 locations. The expansion will target key markets in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and major metro cities across the country.
In addition to its domestic growth, Popees is also preparing for its international debut in the Middle East, with plans to launch two showrooms in the UAE. The new stores will be located in Sahara Centre Sharjah and Dalma Mall in Abu Dhabi, marking a significant step in the company’s global expansion.
Popees collection of baby clothes caters to every stage of a child’s early years, from infants to the playful six-year-old. The company produces everything from baby oil and soap to baby wipes and fabric wash. The product range includes toys, baby soap, body wash, shampoo, lotions, and towels, among others, although a significant share of the sales still come from clothes.
