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Bata India, one of the country’s leading footwear brands, is aggressively expanding its footprint, with 1,900 operational stores, of which 550 are franchisee-run and franchisee-operated. To strengthen its presence in emerging markets, the company is looking to expand into Tier 2, 3, 4, and 5 cities through strategic franchise partnerships.
With an increasing demand for quality, affordable footwear in semi-urban and rural regions, Bata aims to capitalize on this market by offering a structured and profitable franchise model. The company is committed to making branded footwear more accessible while providing franchisees with operational support, inventory management, marketing assistance, and training to ensure sustainable business growth.
Bata has identified Punjab as a critical market for its franchise expansion and is actively seeking franchise partners in cities like Faridkot, Mandi Gobindgarh, Samana, Jagraon, Malaut, Batala, Kotkapura, Muktsar, Mansa, Banga, and several other high-potential locations. These cities have witnessed a growing consumer preference for branded footwear, making them ideal for new store openings.
“With the increasing disposable income and a shift in consumer preferences towards branded retail experiences, we see immense potential in expanding our footprint in smaller towns and cities. Our focus is to establish strong franchise partnerships to ensure accessibility to high-quality and stylish footwear,” said a company official at Bata.
