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BESTSELLER India has announced the appointment of Sumit Dhingra as its new Country Director, effective June 1, 2025. With over two decades of experience in the fashion and lifestyle industry, Sumit brings extensive expertise in brand building, retail expansion, and strategic business management. His appointment marks a significant milestone in BESTSELLER’s continued growth and commitment to the Indian market.
Sumit’s career spans leadership roles at some of the most renowned fashion brands. He began with Aditya Birla Fashion and Lifestyle and United Colors of Benetton before spending a decade at Arvind Fashions, where he played a pivotal role in scaling multiple international brands. In 2019, he joined Crocs, successfully leading business operations across India, Southeast Asia, the Middle East, and Africa, strengthening the brand’s footprint in these regions. With a deep understanding of retail operations, strategic planning, and market expansion, he is well-positioned to lead BESTSELLER India into its next phase of growth.
“BESTSELLER has firmly established itself as a prominent player in the Indian fashion landscape, and I am excited about the opportunity to contribute to its next phase of growth. All BESTSELLER brands are currently at an interesting juncture, having achieved significant progress while presenting substantial opportunities for further expansion and growth. I look forward to collaborating with the team to deliver excellence in the Indian market,” shared Sumit Dhingra on his appointment.
Sumit Dhingra succeeds Vineet Gautam, who stepped down as Country Director last year. His appointment signals BESTSELLER India’s commitment to strengthening its presence and delivering exceptional fashion experiences in the Indian market.
