
With an ambitious development strategy, BIGGUYS, the fastest-growing domestic chicken QSR chain in India, is making a revolutionary entry into the cloud kitchen market. By 2030, the company plans to open 150 cloud kitchens, further demonstrating its dedication to quick scalability and widespread availability.
BigGuys is expanding its cloud kitchen deployment in response to the growing demand for reasonably priced, premium chicken QSR options. By 2025, the company plans to have 50 cloud kitchens operational, which is estimated to bring in ₹24 crore. The company estimates that its network of 150 cloud kitchens would generate ₹72 crore in revenue by 2030.
“Cloud kitchens are the future of India’s QSR industry,” said Biraja Rout, Founder, BIGGUYS. “This model allows us to expand aggressively while keeping costs lean, ensuring that our signature flavors reach millions without the constraints of heavy real estate investments. We are not just following a trend - we are building the next wave of QSR growth in India.”
With the help of BIGGUYS' cloud kitchen strategy, the company hopes to expand rapidly without incurring the costs associated with traditional brick and mortar businesses by further entering Tier 1, Tier 2, and developing Tier 3 markets. A digital-first, asset-light strategy has put BIGGUYS in a strong position to take control of the rapidly changing Indian QSR market.
By providing premium products, easy accessibility, and an omnichannel strategy that serves both dine-in and delivery customers, the brand hopes to completely transform how Indians enjoy chicken QSR. This growth move is in line with that goal.
(Courtesy: Restaurant India.in, from the house of Franchise India)