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Boba Bhai, India’s known Korean fusion food brand, has secured ₹90 lakh investment for 1% equity from renowned investors Namita Thapar and Viraj Bahl on Shark Tank India Season 4. The deal underscores strong investor confidence in Boba Bhai’s growth trajectory and its potential to revolutionize the bubble tea market in India.
Dhruv Kohli, Founder, Boba Bhai, expressed excitement about the milestone, stating, “Shark Tank India was an incredible platform to showcase Boba Bhai’s journey. Our goal is to bring high-quality, innovative food and beverage experiences to more people while staying true to our roots of great taste and community-driven values. This investment will help us scale operations, introduce new flavours, and bring the joy of Korean fusion food to even more people across India. We Indianise Korean flavours – Korean culture is increasing in influence, and we aim to make it accessible and enjoyable for Indian audiences.”
For Boba Bhai, events play a crucial role in brand engagement, featuring a diverse menu that includes 15 burger options, 7 ice cream flavours, and 20 boba tea flavours. The brand operates in compact yet efficient outlets ranging between 150-200 sq. ft., supported by a central commissary in Bengaluru. From a business standpoint, Boba Bhai follows a strategic approach wherein profitable cloud kitchens are later converted into physical stores, ensuring sustainable expansion.
Since its inception in 2023, Boba Bhai has redefined the Korean fusion food space in India, blending traditional and contemporary flavours to create an unparalleled experience. With a growing customer base and a strong brand identity, the company is set to expand its footprint by launching new outlets, enhancing its product line, and exploring retail partnerships. Currently, Boba Bhai processes over 70,000 orders monthly and operates 40+ outlets across multiple Indian states.
Boba Bhai’s success on Shark Tank India Season 4 not only reaffirms its vision but also sets the stage for the next phase of growth. Looking ahead, the company aims to scale nationwide and introduce innovative ready-to-drink boba options, making high-quality bubble tea accessible to every India.
