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California Burrito, a prominent name in India’s fast-casual Mexican dining segment, is set to open its 100th store at Miraya Rose, Whitefield, Bengaluru, on February 15, 2025. To mark this milestone and a decade in the Indian market, the brand will offer a special Rs 100 menu for one day across all its locations in India, exclusively for dine-in customers. Alongside this offer, California Burrito will introduce the *Hot Habanero Burrito*, featuring a habanero sauce made from imported chilies, available for a limited time.
Since its inception in Bengaluru in 2012, California Burrito has influenced the quick-service restaurant (QSR) sector in India with its focus on farm-fresh ingredients, customizable options, and bold flavors. Drawing inspiration from San Francisco’s Mission-style burritos, the brand has expanded to multiple cities, including Delhi, Hyderabad, and Chennai.Bert Mueller, Co-Founder of California Burrito said, "The 100th store opening is a significant milestone, not just for California Burrito but also for the growing acceptance of Mexican food in India. With 100 stores successfully operating across North and South India, the brand has played a key role in establishing Mexican food as a mainstream category. This milestone reflects the love and trust our customers have shown us over the years. We also recognize that this is just the beginning of our journey. India is vast, and there are many more cities to serve. We continue to work on new projects to innovate and improve our food, bringing customers real, authentic Mexican flavors. While some of these projects will take years to achieve, we remain committed to making progress every day."
Looking ahead, California Burrito plans to triple its store count to 300 locations by 2030, with expansions into Mumbai and Pune as part of its strategy. The brand is also reinforcing its commitment to sustainable sourcing, focusing on premium-quality ingredients like Hass avocados and tomatillos to maintain authenticity in its offerings.
With a strong focus on fresh, in-house preparation and sustainability, California Burrito has built a loyal customer base. The opening of its 100th store underlines its position in India’s fast-casual dining sector, as the brand continues to expand its footprint across the country.
Source: Restaurant India
