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This strategic entry marks a significant milestone for the brand as it forays into one of the world's most dynamic coffee markets to offer a distinctive European Coffee Culture experience.
Located at HQ27 in Gurgaon, the new Coffee Island outlet showcases the brand's signature and proprietary in-house roasting process and an impressive selection of Global Single Estate Beans, Global Blends and unique Home Blends. Over the past six months, the Coffee Island R&D team has been working closely with experts including 'Asia's first Coffee lady', Sunalini Menon, to create uniquely curated and ethically sourced repertoire of beverages. Guests can indulge in a diverse menu of specialty coffee drinks, including Spanish Bombon, Mocha Espressione, Coffeeccino, Freddo Espresso Ristretto, Signature Iced Latte, Vietnamese Shakerato, Proffees and Bumble Coffee. It also has an interesting range of non-coffee beverages such as, Granitas, Milk Shakes, Flavoured Hot and Cold Chocolates, amongst others.
The exceptional coffee experience will be complemented by a carefully curated selection of freshly prepared food options, crafted by one of the most distinguished chefs in the country, Chef Arjyo Banerjee. The comprehensive menu boasts of artisanal sandwiches, toasted melts, classic pasta dishes, and fresh & healthy salads. The signature savoury items include Peperoncini Spaghetti Aglio Olio, Mediterranean Quinoa Bliss Bowl, and Roasted Tomato Basil Bocconcini Pide. On the sweet side, notable highlights include creative desserts such as Banoffee with Nolen Gur, Rocky Road Muffins, and Custard-filled Croissants.
A key highlight of this launch is the exclusive loyalty program, which offers unparalleled rewards and a seamless way for customers to feel more connected to the brand from Day 1. Offering an end-to-end experience, the brand is launching a diverse range of retail products, including Cold Brews, Instant Coffee, Iced Tea, Pour Overs, and more, allowing for consumers to enjoy the brand's unique taste even at home and on the go.
Commenting on the launch, Konstantinos Konstantinopoulos, CEO, Coffee Island, said, "We are excited to introduce the Coffee Island brand to India. The country's vibrant coffee culture and increasing demand for premium experiences present a compelling opportunity for strategic growth, and we are glad to have partnered with Vita Nova as we debut in this dynamic market. While strategic expansion remains a priority, our core objective is to consistently deliver exceptional coffee quality at affordable prices nationwide. Our vision is to bridge the gap in the Indian café market and foster a European Coffee Culture amongst Indian coffee enthusiasts by providing the exceptional quality and craftsmanship that have made us a globally trusted name over the last 25 years."
Coffee Island has ambitious plans for expansion in India, aiming to establish a robust presence in the country. The company intends to open 20 outlets by March 2026 and further increase its footprint to 250 outlets by 2029. The initial rollout will commence in Delhi NCR, paving the way for nationwide expansion, with upcoming locations in key cities such as Mumbai, Bangalore, and Hyderabad. Additionally, Coffee Island, in partnership with Vita Nova, will also venture into neighbouring markets, including Bhutan, Nepal, Bangladesh, Sri Lanka, Mauritius, and the Maldives, in the near future.
Pratyush Kumar Sureka, Founder, Vita Nova, and second-time entrepreneur, and Samit Khanna, Co-founder and former growth head at Pizza Hut, Yum! started Vita Nova with a shared promise; a promise to deliver quality with value; and to do it with a passionate and fun-loving team.
Pratyush Kumar Sureka, Founder, Vita Nova, said, "At Vita Nova, we are driven by an unwavering passion for crafting extraordinary culinary experiences. Our partnership with Coffee Island marks a significant milestone, as we introduce an authentic European Coffee Culture to India for the first time. We believe Coffee Island plugs all the gaps currently in the Indian Café Industry with a fun, young and vibrant culture where all are welcome to have meaningful conversations over sumptuous experiences. This strategic collaboration caters to the growing demand for premium coffee experiences among Indian consumers, who are increasingly seeking high-quality and unique offerings. We look forward to expanding Coffee Island's presence across India and neighbouring regions."
With outlets worldwide, Coffee Island's commitment goes beyond exceptional coffee. The brand is deeply rooted in sustainability, ensuring that all its coffee is sourced ethically and from small and underpaid farmers and all its coffee waste from its cafes are upcycled into making daily use products. The brand also embraces environmentally conscious practices in its operations, from eco-friendly packaging to energy-efficient store designs, aiming to reduce its carbon footprint and promote a more sustainable coffee culture globally. Even their disposable cups are biodegradable where each cup has a potential to turn into a beautiful plant.
