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Columbia Sportswear is rapidly expanding its presence in India with plans to launch new stores across the country. The brand is pursuing a pan-India expansion through both company-owned company operated (COCO) and franchise-owned franchisee operated (FOFO) models. Currently, Columbia operates 40 exclusive brand outlets (EBOs) in India.
Having entered the Indian market in 2013 through a distribution partnership with Chogori India Retail, Columbia is now focusing on strengthening its presence in key cities as part of its growth strategy.
As part of its expansion, Columbia is looking at strengthening its stores in prominent locations, including Jubilee Hills (Hyderabad), Colaba and Link Road Andheri (Mumbai), Camac Street and Park Street (Kolkata), Nungambakkam, TTK Nagar, Adyar, and Anna Nagar 2nd Avenue (Chennai), Vizag, Laxmi Mills and Brookfield Mall (Coimbatore), Bopal, JM Road (Pune), Fraser Road (Patna), Hazratganj (Lucknow), and multiple locations in Delhi.
Headquartered in Portland, Oregon, Columbia Sportswear is a global leader in outdoor apparel. In India, the brand is not only expanding its retail presence but also aiming to foster a strong trekking and hiking culture.
