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Lab-grown diamond jewellery label Craftier has opened a new boutique at Elan Mall in Gurugram, marking its third retail location. Spanning around 750 square feet, the store continues the brand’s focus on sustainable fine jewellery, combining modern design with responsible sourcing.
“This boutique is a promise for us to provide lab-grown diamond jewelry that is elegant, of high quality, and in tune with today’s conscious lifestyle choices," said Craftier's founder Achal Gupta. "Thus, our aim is not just to sell beautiful jewelry but to empower women and create a positive community impact.”
Following the launch of its store in Hisar, Craftier is expanding its presence across Delhi NCR with plans to open additional outlets in the area. The brand aims to offer customers an environmentally conscious alternative to traditional diamond jewellery while maintaining a focus on elegance and affordability.
Craftier’s collections feature IGI-certified pieces crafted with lab-grown diamonds, designed to cater to modern consumer preferences. The label emphasises ethical sourcing and seeks to appeal to consumers who value both design and sustainability.
