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De Beers is strengthening its presence in India with an ambitious retail expansion plan for its Forevermark brand. The company aims to open 15 new stores this year, setting its sights on a milestone of 100 stores by 2030. With a revenue goal of $1 million, De Beers is reinforcing its commitment to quality certification, ensuring consumers can distinguish natural diamonds from synthetics. Collaborating with the government, the brand is focused on enhancing consumer trust and protection in the evolving Indian diamond market.
De Beers, a renowned leader in the diamond market, has announced a significant retail expansion in India. This year, the company plans to open 15 Forevermark stores, with eight located in Delhi and the remainder in Mumbai. By 2030, De Beers aims to establish 100 retail outlets across the country, alongside a revenue target of USD 1 million.
Amit Pratihari, Managing Director of De Beers India, confirmed the investment in the retail sector through the Forevermark brand. While locations for the stores have been identified, Pratihari refrained from disclosing financial specifics but noted plans for the first store to launch by mid-year.
Addressing concerns over synthetic diamonds, Pratihari stressed the importance of quality certification to protect consumer interests. De Beers is actively collaborating with government entities to ensure clear differentiation between natural and synthetic offerings.
Source: PTI
