Siyaram’s, India’s pioneering textile and fashion conglomerate, proudly announced the opening of its third DEVO store in the sacred city of Ayodhya recently. Building on the remarkable success of its flagship store in Lajpat Nagar and Pritampura store in Delhi, DEVO takes a significant step forward with this retail expansion and bringing exceptional Indian ethnic occasion wear embodying the "Made of India" spirit to today’s fashion-conscious Indian men. The strategic location, amidst the divine aura of Ayodhya's Ram Temple, perfectly aligns with DEVO's philosophy of blending cultural richness with contemporary elegance.
Born of tradition and nurtured by heritage, DEVO offers a curated selection of garments crafted with the soul of India. The Ayodhya store will feature regal Sherwani that echo royal grandeur, sophisticated Indo-Western ensembles that bridge cultural boundaries, majestic Jodhpuris, stylish Kurta-pyjamas redefining casual elegance, and refined Tuxedos paired with exquisite accessories. Every DEVO creation embodies the art of storytelling through fabric, ensuring whether it’s for a Grihapravesh puja, a Diwali festive gathering, a grand Indian wedding function, or a sophisticated formal gathering, DEVO’s ensembles are crafted to transform occasions into timeless memories.
“Opening the DEVO store in Ayodhyagoes beyond a mere retail expansion and is a celebration of India's rich heritage, beautifully intertwined with the inspiring grandeur of the Ram Temple,” said Gaurav Poddar, Executive Director, Siyaram’s. “This iconic location beautifully reflects our vision of celebrating India's rich heritage whileproviding modern Indian men with contemporary occasion wear ensemblesthat seamlessly combine traditional charm and refined elegance. This new store launch marks another step in making DEVO's exceptional creations accessible to a wider audience.”
Also present at the event were Vikas Malhotra, Vice President, Siyaram’s and GyanSrivastav, General Manager, DEVO. As DEVO continues to weave Siyaram's legacy into the fabric of modern Indian ethnic occasion wear fashion for men, this new store promises an immersive experience where each ensemble isn't just Made in India—it's Made of India's timeless soul. Located in the historic city of Ayodhya, this new store promises not just a shopping destination but a sanctuary where heritage transforms into trend-setting contemporary fashion. Because when you wear DEVO, you don’t just dress for the occasion—you become the celebration.
So, discover the world of DEVO, where each creation isn’t just Made in India but reflects India’s cultural pride—proudly crafted and elegantly worn with distinction.
