Devyani International Limited (DIL) one of the largest Quick Service Restaurant (QSR) operators in India, has announced that it has secured Exclusive Master Franchise rights for three modern QSR brands - TeaLive, New York Fries and SANOOK KITCHEN. As DIL’s existing brands continue to drive store growth and introduce exciting new menu offerings, DIL broadens its offerings to include a new category of modern food & beverage choices by expanding its portfolio of brands. Tealive, a Malaysian tea and beverage chain is Southeast Asia’s largest and most innovative handcrafted tea brand, with over 900 outlets worldwide.
New York Fries (NYF), franchised by Recipe Unlimited is Canada's largest multi-channel restaurant company, with over 19 select quality brands. NYF is a premium quick-service concept, known for its iconic fresh-cut french-fries, loaded fries and hot dogs.
The third brand, SANOOK KITCHEN, Singapore's leading and most popular brand, specializes in authentic Thai and Asian cuisine, offering an exceptional dining experience for food lovers. Commenting on the performance for Q2 FY2025, Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited said, “We are happy to welcome new brands to DIL family, catering to youth categories such as handcrafted tea, fresh cut fries and authentic Thai & Asian cuisine.
The new partnerships reflect our commitment to bringing diverse, high-quality contemporary food & beverages brands to our customers, while driving sustainable growth for DIL. With exclusive rights for these brands in India, DIL is consolidating its strategy of ‘FOOD ON THE GO’ and ‘HOUSE OF BRANDS’. We remain committed to our investments across DIL’s brand portfolio to broaden our reach, engage target consumers, and seize growth opportunities across the country. While we recognize the current subdued environment in the QSR industry, we are confident that the current headwinds are transient in nature. As firm believers in India’s growth story, we are well positioned to capitalize on future opportunities and delivering value to all our stakeholders.”
