Easybuy launches 9th store in Hyderabad

Landmark Group’s value fashion brand Easybuy has added another store in Hyderabad by opening its ninth store, featuring a revamped format. “Our new stores, now ranging from 8,000 to 10,000 sq. ft., reflect our commitment to providing customers with a better shopping experience,” said Karan Mehta, Chief Executive Officer of EasyBuy.

Located at Old Bowenpally, Secunderabad, it is the brand’s 12th outlet in Telangana. “With a sharper value proposition, the brand has pivoted to a more contemporary and aspirational format. We have reoriented our supply chain to offer something new for our customers with every visit. We are entering new markets with this revamped format,” he added.

Founded in 2014, Easybuy now operates over 140 stores across India. In addition to Easybuy, Landmark also introduced Lifestyle and Max to India.

Beginning with a single store in Bahrain, the retail giant now boasts over 2,200 stores in more than 20 countries.