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In a major leadership transition at GlobalBees Brands, Nitin Agarwal has stepped down as CEO, with seasoned executive Anuj Jain set to take over the helm effective April 25. The change was confirmed by Brainbees Solutions, the parent company of both FirstCry and GlobalBees.
Agarwal, who co-founded GlobalBees and served as its CEO and Director, is exiting the role due to personal reasons. According to recent regulatory filings, he ceased to be part of Brainbees’ senior management as of April 24, though he will continue to support the leadership transition until May 23, 2025.
His successor, Anuj Jain, currently serves as Chief Business Officer for FirstCry’s pre-school segment and Senior Vice President of Marketing. Jain has been part of the organization since 2012 and brings over two decades of experience, including leadership roles at ITC and L'Oréal.
Founded in 2021 by Supam Maheshwari and Nitin Agarwal, GlobalBees follows a "house of brands" model inspired by U.S.-based Thrasio, acquiring and scaling direct-to-consumer (D2C) brands in sectors such as beauty, personal care, and fashion. Its growing portfolio includes brands like Joker and Witch, Rey Naturals, Prolixr, and Strauss.
In FY24, GlobalBees posted a consolidated revenue of ₹1,209 crore, reflecting a 35% year-on-year increase. The company is currently valued at ₹1,095.89 crore. To further accelerate its growth, parent company FirstCry recently announced an infusion of ₹146 crore into GlobalBees over the next year.
The company also secured $18 million in debt funding from Avendus in February 2024, contributing to its total capital raised of over $270 million. GlobalBees had previously attained unicorn status in December 2021 following a $111 million Series B round.
