Hair business HairOriginals has partnered with salon chain Naturals Salon to harness its store network to reach shoppers across India. The brand will begin by retailing its human hair made hair extensions at six Naturals Salon locations.
HairOriginals can already be purchased in locations including Hyderabad Airport and HRBR Layout in Bengaluru. The brand plans to partner with more beauty and hair businesses to both expand its distribution network and raise awareness about the brand and about hair extensions.
Initially it will be available at six Naturals Salons, HairOriginals plans to eventually expand to having a presence in over 50 Naturals Salon stores across the country. The brand expects to see the partnership contribute around 7% to 8% of its total revenue by the end of the year.
“We offer you the convenience of premium natural hair at easy-to-reach locations like airports and malls, for your peace of mind about your travel beauty routine and letting your hair and personality out wherever is our highest concern,” said HairOriginals’ Founder and CEO Jitendra Sharma.
