Hyperpure, Zomato’s B2B vertical, introduces rapid delivery service

Zomato’s B2B supply arm Hyperpure has launched ‘Express’ delivery service. As per Hyperpure’s app, the express delivery service will be available from 8 AM to 4 PM. It will be offered alongside Hyperpure’s standard next-day delivery at INR 99 fee. The delivery time for the express service will be from 30 minutes to 4 hours, with the products offered at a premium price compared to the standard delivery option. 

Businesses are striving to shorten delivery times to same-day or within 2–4 hours, influenced by the growing impact of quick commerce. The Hyperpure vertical supplies products to restaurants and other B2B buyers in the hotels, restaurants and caterers’ category. Its product offerings include fresh groceries, fruits and vegetables, poultry, meat and seafood, gourmet food, among others. 

(Source: The Economic Times)