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Latin Quarters has expanded its retail presence with a new exclusive store at Nexus Mall, Kukatpally, Hyderabad. This marks the brand’s third outlet in the city, following existing locations at Sarath City and Punjagutta. The store launch was attended by Bollywood actress Tejaswi Madivada, known for her appearance in *Bigg Boss 2* and the movie *Ice Break*.
With a presence in over 400 locations across India, Latin Quarters continues its expansion strategy to strengthen its footprint in the retail sector. The brand introduced the #CommittedtoBeYOU campaign with this launch, aiming to promote self-expression and individual style.
Saurabh Jhingan, Director and Co-Founder of Latin Quarters said, “We are delighted to open our doors at Nexus Hyderabad Mall as we continue to expand our footprint in India. Hyderabad has long been a city of vibrant fashion and diverse cultural influences. With our new concept #CommittedtoBeYOU, we want every woman to feel confident, empowered, and stylish in her own way. The launch of our ‘New Now SS’25’ collection further elevates this mission by offering a fresh take on seasonal fashion trends.”
The store launch coincided with the introduction of the ‘New Now SS’25’ collection, offering a range of apparel starting at Rs 1,499. The collection includes summer dresses, structured formal wear, and trendy separates designed with global trends and Indian sensibilities.
Spanning a large retail space, the new store features modern interiors, well-lit spaces, and interactive fashion zones, aiming to enhance the shopping experience for customers in Hyderabad. Talking about brand’s further expansion, a company official adds, “ The brand is operational via 18 Exclusive brand outlets and is further looking at franchise expansion too besides company owned stores in Hyderabad, Bangalore, Pune, Bhubneshwar and a few other cities.”
