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- Levi's opens its largest mall store at Nexus Mall, Bengaluru.
Levi’s, a renowned denim and lifestyle brand, inaugurated its newest store at Nexus Mall in Bengaluru, marking its largest mall store in India to date. Situated in the culturally vibrant locale of Koramangala, the store aims to elevate the brand experience for denim enthusiasts across Bengaluru. As Levi’s continues its expansion and direct-to-consumer focus in India, the store is designed to offer shoppers a meaningful brand encounter while providing a wide range of style options and personalized services.
Spanning an impressive 6,000 square feet of retail space, the new Levi’s store at Nexus Mall Koramangala is meticulously designed in the brand’s cutting-edge NextGen Indigo store format, offering a sophisticated shopping environment with deep indigo walls, intuitive product placement, and lounge areas. This represents a further evolution of the store experience within Levi’s larger Icon store format. The store offers an extensive assortment for both men and women, including classics like the 501 and Trucker Jacket, alongside the latest denim lifestyle offerings. For women, trend-focused options include flare, straight, and loose fits, complemented by stylish tops and cropped styles. Men can explore advanced stretch denim, loose jeans, as well as a range of cargos and chinos, along with a variety of shirts and tees.
Additionally, the store features the iconic Levi’s Tailor Shop, offering a range of personalization services such as alterations, restoration, and embellishments. Customers can customize their favorite Levi’s pieces with embroidery, patchwork, pins, and more, reflecting their unique style and expression.
The opening of the Nexus Mall store underscores Levi’s commitment to expanding its presence across India. Alongside the Brigade Road store, the largest in Asia, and the store on 100ft Road Indiranagar, the Nexus Koramangala store strengthens the brand’s footprint in Bengaluru. This store aligns with Levi’s direct-to-consumer strategy, offering customers an immersive experience to explore the best of Levi's.
Hiren Gor, GM, South Asia - Levi Strauss and Co said, “India is an important market for Levi Strauss and Co, and as the Levi’s store at Nexus Mall opens as our largest mall store to date, it marks a significant moment in our expansion strategy in India as we continue to be in locations across the country where our consumers shop. With this new store, we're creating a destination where shoppers can interact with the Levi’s brand, fostering authenticity and self-expression."