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Indian fashion brand Libas kicked off the festive season with a major sales milestone, clocking over 1,00,000 customer orders across its website, mobile app, and online marketplaces on the very first day of its festive sale.
This brisk start translates to more than 50 orders per minute, reflecting the brand’s growing popularity among value-conscious, fashion-forward shoppers. The surge was primarily driven by strong demand for Libas’ signature offerings – Kurtas, Kurta Sets, Co-ord Sets, Loungewear, and Sarees – categories that continue to define its appeal in the contemporary Indian wear space.
Industry momentum also received a boost from the recently introduced GST 2.0 reforms, which lowered tax rates on mass-market fashion apparel. The policy change has contributed to more optimistic consumer sentiment and an uptick in festive purchases across the segment.
Commenting on the milestone, Sidhant Keshwani, Founder and CEO of Libas, said:
"Crossing the one lakh order mark on day one highlights the deep trust customers have in our brand. With a focus on speed, agility, and consumer-centric innovation, we've been able to scale ultra-fast fashion in India. The latest GST reforms have further added to the festive cheer, making fashion more accessible to a wider audience."
With a robust omnichannel presence, including over 50 exclusive brand outlets and a strong digital footprint, Libas is continuing to expand its reach. The record-breaking first day of sales reaffirms the brand’s position as one of India’s fastest-growing fashion labels, particularly in the affordable ethnic and fusion wear space.
