Liberty Steps into Growth Mode with 100 New Franchise Outlets in next three years

Legacy footwear brand Liberty Shoes Ltd., known for blending comfort with fashion for nearly seven decades, is charging forward with a focused franchise expansion strategy, aiming to strengthen its retail footprint across India’s urban and semi-urban landscapes.

Established in 1954, Liberty has grown from a modest manufacturer producing just four pairs a day to one of India’s most recognized footwear giants with a production capacity of 50,000 pairs daily. Today, the brand operates 260 franchise outlets and 200 company-owned stores across 240 Indian cities, reaffirming its commitment to expanding through a franchise-led growth model.

“Franchising has helped us access new markets and reach untapped consumer bases while empowering aspiring entrepreneurs,” said Anupam Bansal, Executive Director, Liberty Shoes Ltd. “It’s a win-win partnership designed for long-term value creation.”

Looking ahead, Liberty plans to add 100 new franchise stores over the next three years, targeting metros as well as Tier 2 and Tier 3 cities, further democratizing access to its trusted and stylish footwear collections.

To support its expansion, Liberty has also embraced tech-led solutions. It was the first Indian footwear brand to implement SAP for automated stock replenishment, ensuring real-time inventory management for partners. Franchisees also benefit from an online product catalogue, simplifying orders and streamlining logistics.

Backed by four advanced manufacturing centers and exports to 25 countries, Liberty continues to set benchmarks in quality, innovation, and operational excellence. With franchising at the heart of its strategy, the brand is not only walking into new markets—but doing so hand-in-hand with its franchise partners.