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Limelight Lab Grown Diamonds, India's largest lab-grown diamond (LGD) jewellery brand, has successfully raised nearly $11 million (INR 90 crore) in a funding round led by leading fund houses, reputed broking firms, family offices, and the company’s promoters.
The fresh capital infusion will be strategically utilized to drive the company’s aggressive expansion plans, enhance its design offerings, and further solidify its leadership position in the LGD sector. Limelight aims to expand its retail footprint by opening 100 stores by 2026.
Founded by Pooja Madhavan in 2019, Limelight has rapidly established itself as the largest and fastest-growing retail brand in the lab-grown diamond jewellery sector. The company currently operates over 30 exclusive brand outlets (EBOs) and 30 shop-in-shops across more than 35 cities in India. A unique, fully vertically integrated brand, Limelight is backed by two industry giants—The Bhathwari Group, the world’s largest LGD producer, and The Emerald Group, Asia’s largest jewellery manufacturer.
With the LGD market experiencing significant growth, driven by increased consumer awareness and a shift toward sustainable and affordable luxury, Limelight is aligning itself with evolving consumer preferences. Reports indicate that the LGD sector in India is expanding at a 15-20% annual growth rate, further supporting the company’s expansion strategy.
Commenting on this major milestone, Pooja Madhavan, Managing Director of Limelight Diamonds, expressed gratitude to customers and stakeholders. “This investment comes at a pivotal time when the LGD sector in India is witnessing unprecedented growth. It will enable us to accelerate our expansion and bring Limelight to new heights. Our mission is to disrupt India’s $80 billion jewellery market by offering consumers the widest selection of designer jewellery at the most competitive price points. We are committed to making Limelight the largest sustainable luxury jewellery brand from India to the world.”
Headquartered in Mumbai, Limelight is India’s leading lab-grown diamond jewellery brand, specializing in pure CVD diamonds. Over the past two years, the brand has expanded rapidly, boasting the widest retail presence for LGD jewellery in India with 30+ exclusive brand outlets (EBOs) and 30+ shop-in-shops across 35+ cities. As the pioneer in spreading awareness and education about lab-grown diamonds, Limelight has earned a reputation as the most trusted brand in sustainable jewellery, offering superior quality, exclusive designs, and premium craftsmanship.
A fully vertically integrated brand, Limelight is also India’s only “green” certified LGD jewellery brand with an ESG+ certification.
