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Hyperlocal commerce startup Magicpin has announced ambitious growth plans for its food delivery vertical, Inner Circle, aiming to onboard 5 lakh users — primarily students and corporate professionals — by the end of 2025.
Launched in September, Inner Circle has already attracted over 1.5 lakh users within its first month. The program currently spans major Indian metros, including Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Pune, and Kolkata. So far, students from more than 3,000 colleges and employees from over 500 corporates have signed up.
Magicpin says the rapid adoption reflects strong traction among Gen Z students and young professionals seeking affordable, value-based food delivery options.
“Inner Circle is designed to strike the right balance between affordability and access,” said Anshoo Sharma, CEO and co-founder of Magicpin. “The overwhelming response within just one month proves that we’re addressing a real and urgent market need. We’re confident of hitting the 5 lakh mark by year-end.”
To join the program, users must verify their identity using official college or corporate email IDs.
Magicpin, backed by Zomato’s parent company Eternal and venture capital firm Lightspeed, is currently India’s third-largest food delivery platform. The company also operates across various e-commerce verticals in the retail segment.
(Source: PTI)
