Masaba Gupta Opens Doors to Her Largest Bridal store in Delhi

House of Masaba has expanded its presence in the bridal retail segment in India with the launch of its largest flagship store in Mehrauli, New Delhi. The 6,000 sq. ft. outlet marks a significant step in the brand’s efforts to scale its operations and enhance customer experience in the high-demand bridal fashion category. The opening event drew several public figures and industry professionals. Attendees included Sonam Kapoor, Aastha Gill, and Kalyani Saha Chawla, reflecting the store's relevance in India’s evolving fashion retail landscape.

The new store stands out for its distinctive architecture and interior design. A prominent dome inspired by the bindi—an element of the House of Masaba logo—serves as a key visual at the entrance. The interior palette features neutral sand and mocha tones, aimed at offering a calm and focused environment for bridal shopping.

“The store is our largest bridal space, spanning approximately 6,000 sq. ft., located in the heart of Delhi’s bridal destination. I wanted the decor to be distinct from our classic House of Masaba stores, a fresh take on what a bridal store can and should be. The space is designed to feel meditative, allowing brides to make thoughtful, stress-free decisions while embracing luxury in a calm and understated setting,” said Masaba Gupta, Founder and Creative Director of the brand.

As part of the launch, House of Masaba also previewed its new bridal and fine jewellery collection in collaboration with Amrapali Jewels. The collection, made with 18-carat gold and detailed gemstones, integrates contemporary design with traditional techniques.Customers at the new Mehrauli store can access personalized styling consultations and couture showcases, aligning with the brand’s positioning in India’s premium bridal fashion retail space. The store is located at Indian Cottage Industry, Kalka Das Marg, near Sai Baba Mandir, Seth Sarai, Mehrauli, and is now open to customers.