This expansion is a part of McDonald’s India – North and East’s growth strategy, leveraging the key tenets of McCafé, which is McDonald’s in-restaurant, coffee brand making great tasting coffee accessible to coffee lovers around the world.
McCafé aims to establish a leadership position in the coffee market by offering freshly brewed, Barista crafted, great tasting coffee made with 100% Arabica beans, sourced sustainably (certified by the Rainforest Alliance). Every cup of McCafé is handcrafted by skilled Baristas, who are provided extensive training on the art of making the perfect cup of coffee. McCafé offers a range of hot and cold beverages such as Mocha, Hot Chocolate, Americano, Frappé, coolers, shakes and delectable food. McCafé classic cappuccino is priced at Rs. 99 (starting), demonstrating the brand’s continued commitment to affordability.
Commenting on the opening of 50th McCafé, Rajeev Ranjan, Managing Director, McDonald’s India - North and East, said, “We are excited to launch our 50thMcCafé offering Barista crafted, great-tasting coffee, served in a warm and welcoming environment at a very affordable price. We are delighted with the rapidly increasing acceptance and preference of our McCafé offerings among our esteemed customers. We plan to rapidly expand our McCafé footprint and keep providing feel good, delicious moments to our customers.”
Much like McDonald’s, McCafé offers utmost convenience that starts withbeing situated at convenient locations within McDonald’s restaurants and providing ease of ordering through multiple options including ordering from comfort of a car through drive-thru (mostly on highways), digital self-ordering kiosks inside the premises or delivery for doorstep convenience.
Staying true to the brand’s environment responsibility, McDonald’ssources Arabica beans for its coffee sustainably, certified by the Rainforest Alliance. Through this collaboration, the brand endeavors to sustainability standards such as biodiversity conservation and prohibiting deforestation. Rain Forest Alliance certification also ensures helping coffee farmers to improve their productivity using sustainable methods and better farm management.
