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JSW MG Motor India has announced that its electric crossover, the MG Windsor, has achieved a sales milestone of 20,000 units within just six months of its launch, making it the fastest-selling electric vehicle (EV) in India to cross this figure, based on wholesale sales data.
The Windsor has seen strong and consistent demand across both metropolitan cities and emerging markets, indicating its widespread acceptance among a broad customer base.
Rakesh Sen, Director – Sales & Marketing at JSW MG Motor India, stated that the Windsor’s success is driven by its compelling combination of design, advanced technology features, spacious interiors, and a refined driving experience. He emphasized that the vehicle’s market traction also indicates growing consumer confidence in EVs, thanks to innovations that address common concerns such as range anxiety and affordability.
Billed as India’s first intelligent crossover utility vehicle (CUV), the MG Windsor is available at a starting price of ₹9.99 lakh under a Battery-as-a-Service (BaaS) model, with an energy usage cost of ₹3.9 per kilometre. It merges the characteristics of a sedan and an SUV and comes equipped with a 38 kWh lithium-ion battery pack, delivering 100 kW (136 ps) of power and 200 Nm of torque. The vehicle offers an ARAI-certified range of 332 kilometres on a single charge.
The Windsor features MG’s signature ‘AeroGlide’ design language and includes premium interior features such as 135-degree reclining seats and a 15.6-inch central touchscreen to enhance the user experience.
JSW MG Motor India Pvt. Ltd. is a joint venture between SAIC Motor—a Fortune 500 global automotive leader—and India’s JSW Group. Established in 2023, the joint venture aims to build a technologically advanced and localized automotive ecosystem in India, with a focus on manufacturing, R&D, and next-gen mobility solutions.
Morris Garages (MG), the iconic British brand founded in 1924, has evolved into a global automotive innovator with a strong presence in CASE mobility—connected, autonomous, shared, and electric. MG’s India operations, based in Halol, Gujarat, include a manufacturing facility with a production capacity of over 100,000 vehicles annually and a workforce of around 6,000 employees. Its Indian product lineup includes the Hector, ZS EV, Gloster, Astor, Comet, and now the record-breaking Windsor.
