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Bengaluru-based fashion e-commerce giant Myntra has introduced its exclusive Women Seller Program, ‘MynShakti,’ aimed at empowering women entrepreneurs across India. The initiative is designed to provide aspiring businesswomen with essential tools, resources, and mentorship to help them navigate and succeed in the competitive e-commerce landscape.
In its initial phase, MynShakti intends to onboard around 100 women sellers, offering tailored support to facilitate their seamless integration onto the Myntra platform. The program is committed to fostering business growth and financial independence, driving positive change, and enabling women-led enterprises to achieve their aspirations.
“MynShakti is a natural extension of Myntra’s ShECommerce initiative. Through MynShakti, we are creating a dedicated support system for women entrepreneurs, equipping them with the right resources to navigate e-commerce. This initiative is not just about business growth—it’s about enabling financial independence, fostering leadership, and driving meaningful change. We are excited to welcome a new wave of women-led brands to Myntra and look forward to seeing them flourish,” said Govindraj MK, CHRO, Myntra.
Women-led brands participating in MynShakti will receive comprehensive support through a seamless onboarding process and dedicated account managers to help optimize business performance. They will also undergo hands-on training sessions that cover essential aspects such as catalog optimization, pricing strategies, and operational efficiency to enhance their competitiveness. Additionally, interactive mentorship sessions and expert-led webinars will provide strategic guidance on marketing, order fulfillment, and maximizing Myntra’s platform potential.
Women entrepreneurs interested in participating can apply via a survey link available in Myntra’s LinkedIn post about the program. The initiative will commence with a webinar to introduce shortlisted candidates to Myntra’s seller ecosystem. Based on the pilot phase’s success, Myntra aims to expand the program to support a wider network of women entrepreneurs across the country.
MynShakti builds upon the foundation of ShECommerce, Myntra’s flagship initiative launched in August 2024 to enhance women’s participation in e-commerce. ShECommerce currently includes a thriving community of over 6,000 members and key programs such as ShE-roes Unplugged, which features webinars where industry leaders share insights and experiences. Additionally, it offers an internship and mentorship program for college students, particularly in Tier II and III cities, bridging the gap in access to role models and career opportunities.
(Source: Indian Retailer, from the house of Franchise India)
