myTrident bags significant deal with Indian Railways, will supply 23 crore bed sheets

While the brand concentrates on its retail expansion, myTrident is also strengthening its institutional sales. The brand has just secured an important government partnership for supplying bed sheets to Indian Railways, myTrident confirmed the development to Franchise India. The brand will supply 23 crore bed sheets for premium trains like Vande Bharat and Rajdhani Express. Other institutional partnerships include CSD canteens, government institutions, and hospitality chains, all of which are expected to drive multifold growth in this segment.

MyTrident is a home furnishing brand that sells bed sheets, towels, rugs, and more. It is part of the Trident Group, a global conglomerate that also manufactures paper, chemicals, and yarn. Established in 2014, myTrident aims to cross a revenue of Rs 1000 cr by FY26, as per industry reports. The brand also expects to reach 10,000 retail touchpoints with about 100 EBOs, multi-brand stores and general trade across India.