Nobero, known fashleisure brand, goes offline with first store in Hyderabad

Nobero, a travel focused “fashleisure” brand, from TMRW House of Brands, achieved a significant milestone, launching their first ever Exclusive Brand Outlet (EBO) at Hyderabad’s Sarath City Mall. Nobero’s first EBO is all set to be a hub for showcasing the best of the brand’s collection while providing the perfect stage for the exciting new product & category launches that are planned. With this launch, Nobero starts their ambitious offline journey of having 25 stores across the country by the end of FY26.

Says Prashanth Aluru, CEO & Co-founder, TMRW House of Brands, “As part of Nobero’s hypergrowth scale-up and being the leading category creator in the segment of Fashleisure, offering consumers the convenience of shopping both online and offline is the next phase of the brand’s journey. This is in-line with our strategy at TMRW to ensure all brands have a cross-channel presence, with seamless shopping experience across D2C, EBOs and leading E-Commerce marketplaces. Nobero, is our newest addition to this club, with a distinctive retail experience at a leading mall in Hyderabad!”

He added, “At a rapid pace, we have added close to 30 stores over the last few quarters showing the power of omni-channel presence for all brands within the TMRW portfolio. We will continue the aggressive expansion momentum to scale to 125+ stores by the end of FY26”.

Known for their distinctive design language and functional comfort, Nobero has established a niche in the fashion forward athleisure category amongst a loyal millennial consumer base, across India.