North India’s Leading Biryani Chain Upscales Corporate Operations to Fuel Rapid Expansion

BIRYANI BLUES, a leading Indian QSR chain, has strategically relocated its corporate headquarters to a premium workspace on Sohna Road, Gurugram. This significant move, facilitated by XRE Consultants, marks a crucial milestone in the brand's ambitious expansion roadmap that aims to make Biryani Blues synonymous with authentic biryani across North India.The new corporate office represents more than just a change of address—it embodies the brand's remarkable growth journey and positions it for accelerated expansion in the coming years. "As we transition from our initial industrial setup to this contemporary corporate space, we're creating an environment that reflects our commitment to our team's growth and our brand's future-ready vision," said Aparna Andrews, Co-Founder of Biryani Blues.

 The strategically located office offers excellent branding visibility, citywide accessibility, and state-of-the-art facilities that align with the company's forward-thinking vision. The workspace features cutting-edge infrastructure and employee-centric design elements that mirror the brand's commitment to quality and authenticity.

 "Our model has demonstrated a strong market demand for authentic, value-for-money biryani made with premium ingredients, showcasing the value of our commitment to quality and customer satisfaction," Andrews added. "As the only consistently profitable biryani chain in India, we're uniquely positioned to scale rapidly across new markets while maintaining the culinary excellence our customers expect."

 XRE Consultants managed the entire relocation process, from strategic site selection to lease negotiations, to interior design and project implementation, allowing us to remain focused on our core business and expansion strategy. We are happy to partner with XRE to strengthen our footprints further across North India, said Andrews.

 "Partnering with Biryani Blues was a rewarding challenge," said Zafeer Ahmed, M.D, XRE Consultants. "Our goal was to translate their vision into a workspace that balances functionality with brand identity”. From the scouting of a strategic location to a built-to-suit office with customized interiors, we delivered a solution that aligns with their brand ideology.  We are excited to work with Biryani Blues for the expansion of their retail outlets across North India and be part of their growth journey. We shall ensure to value add from our professional expertise and regional network, adds Sunny Luthra, Head- Retail, XRE