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Raniwala 1881, the iconic Jaipur-based luxury jewellery brand has announced a strategic partnership with Francorp, the business advisory arm of Franchise India Group to expand its retail business through franchising model. This collaboration aims to expand the brand’s retail presence through a structured franchise model, offering investors and jewellery enthusiasts a unique opportunity to be part of its 140-year-old legacy.
For decades, Raniwala 1881 has been a symbol of regal artistry, seamlessl blending traditionalcraftsmanship with modern elegance. The brand has adorned India’s elite and international fashion connoisseurs, with collaborations alongside Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra. Now, with Francorp’s expertise in franchising and business expansion, Raniwala 1881 is poised for sustainable growth while maintaining its exclusivity and heritage craftsmanship.
Through this partnership, Raniwala 1881 introduces two investment models Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models, allowing investors to be part of India’s premium jewellery sector while benefiting from an established brand name and operational expertise.
The Indian jewellery market has witnessed significant post-pandemic growth, with increasing consumer preference for branded, heritage-driven jewellery. This expansion aligns with evolving market trends, offering structured opportunities for retail growth while ensuring customers continue to receive high-quality, authentic jewellery. "Luxury retail market is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity. Franchising provides an effective model to scale without compromising brand integrity, and with FOFO and FOCO models, we are introducing a new retail experience in the luxury jewellery sector," said Gaurav Marya, Chairman of Franchise India Group.
Abhishek Raniwala, Managing Director, Raniwala 1881, emphasized the importance of this partnership in keeping the brand’s rich tradition alive while growing its footprint: "Our jewellery is more than just adornment; it is a representation of centuries-old craftsmanship and a deep-rooted heritage. With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity. Our primary focus remains on serving the bridal jewellery market across India, particularly with Polkis embedded in 18-karat gold, catering to the tastes of Gen Z and Millennials. Through our structured franchise model, we aim to offer customers an unparalleled luxury experience while creating new opportunities for entrepreneurs in the premium jewellery space”.
The partnership is set to accelerate Raniwala 1881’s retail presence across metro cities and high-growth luxury markets, ensuring a wider audience can experience its distinguished collections. The move will also open business opportunities for franchise partners, allowing them to be part of one of India’s most revered jewellery legacies.
