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Rebel Foods, the master franchisee of Wendy’s in India, is gearing up for a bold expansion strategy aimed at rapidly growing the iconic quick-service restaurant (QSR) brand across the country. Backed by an investment of ₹100–150 crore, the company plans to significantly ramp up Wendy’s footprint, combining digital innovation with culinary excellence.
“Wendy’s global reputation for quality and freshness perfectly aligns with our mission to deliver world-class food experiences to Indian consumers,” said Ankush Grover, Co-Founder and CEO – India & MENA, Rebel Foods. “Leveraging our cloud kitchen expertise alongside Wendy’s beloved menu has created a compelling growth story. The response has been phenomenal, and we see enormous potential in the years ahead.”
Currently operating over 150 Wendy’s outlets in India, Rebel Foods aims to scale this number to 400 in the next three years. The expansion will feature a mix of cloud kitchens and traditional dine-in formats, targeting both metro cities and underserved Tier II and Tier III markets.
Founded in 2011, Rebel Foods is the force behind several well-known food brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, and Sweet Truth, in addition to Wendy’s.
Wendy’s, established in 1969, is one of the world’s most recognized QSR brands, celebrated for its “Fresh, Famous Food” promise. Its menu includes fan favorites like square-shaped hamburgers, Spicy Chicken Sandwiches, Baconators, and the iconic Frosty dessert. Globally, Wendy’s operates more than 7,000 outlets, with over 1,300 located outside the U.S., and continues to grow through strong franchising partnerships like the one with Rebel Foods.
